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Blurbs comparison of Footprints AI and Earnest Analytics
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
Earnest Analytics
"Transforms raw data into actionable consumer insights"
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Earnest Analytics helps marketers by using comprehensive consumer data sources to predict trends, benchmark competitors, and track performance. It provides real shopper data, cutting down on guesswork and offering a clear view into customer behaviors and market changes. A toolbox for informed, data-driven decision-making without unnecessary complications.
High accuracy revenue predictions
Earnest Analytics claims that their data has a 90% accuracy rate for revenue surprises, setting them apart in the market.
Analyst-validated data context
Earnest Analytics claims that their industry expert analysts track and validate data for skews, offering more than just numbers.
Real-time consumer insights
Earnest Analytics claims their data allows for real-time marketing and merchandising adjustments, avoiding reliance on quarterly reports.
Footprints AI
"Bridges digital and in-store retail media effortlessly."
Focused on Retail Performance & Commerce Attribution .
Footprints AI simplifies retail media by connecting digital simplicity with in-store complexity. Through precise targeting, brands can impact shopper decisions both online and offline. The platform ensures crystal-clear sales impact, making retail media as straightforward as buying digital ads, while leveraging real-world shopping behaviors.
Advanced AI capabilities
Footprints AI claims that their proprietary AI technology enables them to monetize retail data at scale by leveraging data models, generative AI, and behavioral profiling.
Omnichannel delivery
Footprints AI claims that they offer omnichannel delivery of targeted ads across in-store, on-site, and off-site channels, enabling seamless customer engagement.
Rapid deployment
Footprints AI claims that they can launch a retailer's retail media network in just 3 months, compared to the industry standard of 3 years.