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Blurbs comparison of ReCast and Adjust
Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on Incrementality and Media Mix Modeling (MMM) .
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
Adjust
"Measure and analyze app performance across platforms."
Focused on App Measurement .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.
Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.