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Blurbs comparison of AppsFlyer and Salient
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
AppsFlyer
"Provides detailed marketing performance insights with privacy."
Focused on App Measurement .
AppsFlyer gives marketers robust data across multiple platforms while ensuring user privacy. It tracks user actions, optimizes creative outputs using AI, and safeguards against ad fraud. By integrating with thousands of partners, it enables informed decision-making across iOS, Android, and web, helping marketers improve acquisition, engagement, and return on investment.
privacy-first approach
AppsFlyer claims that its privacy-first approach protects user data while providing reliable, actionable insights to businesses.
comprehensive fraud protection
AppsFlyer claims that its fraud protection solution ensures marketing budgets are only spent on valid, revenue-generating engagements.
AI-powered creative optimization
AppsFlyer claims that its AI-powered Creative Optimization solution helps businesses build winning creative strategies based on performance data.
Salient
"Optimizes business operations using tailored data insights."
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Salient delivers data-driven solutions for CPG, retail, and healthcare. It provides actionable insights using store-level data to improve sales and efficiency. By integrating analysis with category management and supplier collaboration, it simplifies the decision-making process for marketers, driving growth opportunities and managing costs effectively.