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Blurbs comparison of Acxiom and TransUnion
Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.
TransUnion
"Provides free credit scores and reports."
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TransUnion helps marketers offer personalized financial products. They provide free credit scores and reports, enabling consumers to manage credit health. This platform allows marketers to understand credit behaviors and tailor offers based on individual scores. User data assists in improving customer acquisition and streamlining targeted campaigns.
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Cookies
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Tiered pricing
robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer a wide range of educational resources and credit advice to help consumers better understand and manage their credit health.
Acxiom
"Enhance marketing with robust data management solutions"
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Acxiom integrates sophisticated data tools to refine marketing strategies. It consolidates consumer data, offering identity resolution, enabling marketers to create precise campaigns. With data clean rooms and CRM solutions, it streamlines customer intelligence, driving better decision-making. It helps marketers adapt to changing data privacy regulations without losing efficacy.
data leadership for decades
Acxiom claims that they have been the leader in data for over 55 years, unlocking growth for businesses through their expertise in data and marketing solutions.
proven campaign performance boost
Acxiom claims that they can deliver proven campaign performance, with results showing significantly higher recognition of people and more activation destinations.
trusted data-driven marketing experts
Acxiom claims to be the trusted data-driven marketing experts, with long-tenured employees who love their work and are recognized as a Great Place to Work.