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Blurbs comparison of Adelaide Metrics and BetterCommerce
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
BetterCommerce
"Digital commerce solution for B2B businesses globally."
Focused on Comprehensive eCommerce .
BetterCommerce streamlines B2B sales workflows using digital channels like WhatsApp and Slack. It integrates advanced analytics for insights, offers customizable storefronts, and manages product information directly. Marketers can leverage tailored portals to optimize customer experiences across multiple channels, making it a robust tool for the modern trading landscape.
Lightning fast storefront solutions
BetterCommerce claims that their platform offers pre-built storefronts that enable rapid scalability and performance, unlike any other platform.
Comprehensive modular architecture
BetterCommerce claims that their modular architecture provides unmatched flexibility and control with built-in and standalone options to meet diverse needs.
Seamless omnichannel integration
BetterCommerce claims that their platform ensures rich and consistent experiences across all channels through its powerful omnichannel commerce capabilities.