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Blurbs comparison of Adelaide Metrics and Dashmote
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Dashmote
"Transforms images into data-driven marketing insights."
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This company offers solutions that analyze online images to extract actionable insights for brands. It helps marketers understand visual trends, demographic preferences, and competitive landscapes, optimizing content strategies and enhancing brand visibility.