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Blurbs comparison of Adelaide Metrics and EKOM AI
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
EKOM AI
"Automates product data for digital merchandising"
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EKOM AI enhances digital merchandising by automating product data management. It ensures that your product detail pages (PDPs) are structured and synced, making them easy for both AI and shoppers to find. This process eliminates manual workflows and costly data errors, while maintaining data integrity and compliance.
Automated Page Enhancements
EKOM AI claims that it automatically updates product pages in real time, optimizing keywords, metadata, and descriptions to ensure higher rankings.
Scalable Catalog Management
EKOM AI claims that it effortlessly scales with any e-commerce business, optimizing product data from 100 to millions of SKUs without extra manpower.
Quick Go-live Process
EKOM AI claims that it significantly reduces the time for new products to go live, allowing businesses to capture market demand faster.