Blurbs Logo

Blurbs comparison of RetailNext and Alida
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
RetailNext
"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution and Shopper Marketing Data .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.
Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.
Alida
"Create engaged communities for customer feedback insights."
.
Alida helps marketers by creating engaged communities for collecting actionable customer feedback. This provides data directly from opted-in users. Marketers can quickly iterate campaigns, refine product designs, and enhance customer experiences using ongoing insights generated from these communities. It simplifies data collection, breaking down silos to offer a clarified view of customers.
Community-Centered Approach Advantage
Alida claims that its community-centered approach enables faster and reliable customer feedback at scale.
Access & Quality Assurance
Alida claims that it provides always-on access to opted-in samples, ensuring a response rate of 25-60%.
Scalable Research & Insights
Alida claims that their platform allows testing and validating with representative audiences without constraints.