Blurbs Logo

Blurbs comparison of Kroger Precision Marketing and Axonet
Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.
Axonet
"Centralizes C-store shopper data for CPG marketing."
Focused on Non-retailer Specific Networks and Shopper Marketing Data .
Axonet takes thousands of C-store data points and organizes them into a single network. CPGs can easily tap into this consolidated data to create scalable, meaningful marketing offers. This allows brands to connect with what used to be a hard-to-reach audience, in ways that drive sales and loyalty.
Effective, scalable marketing channel
Axonet claims that CPGs can deliver impactful promotions to C-store customers and boost sales significantly with their network.
Influences C-store guest loyalty
Axonet claims that their solutions enhance customer satisfaction and drive loyalty with tailored, impactful promotions.
High-margin revenue opportunities
Axonet claims that C-stores can unlock profitable opportunities with targeted offers and promotions through their network.
Kroger Precision Marketing
"Provides targeted retail media advertising solutions"
Focused on Retailer-Hosted Media Networks .
Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.
Rich customer data
Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.
Measurement capabilities
Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.
Trustworthy certification
Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.