Compare ReCast to Keen head to head on Blurbs

Blurbs comparison of ReCast and Keen

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

ReCast

"Unifies planning, experimenting, validating marketing performance."

Focused on Incrementality and Media Mix Modeling (MMM) .

Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.

Rigorous process

Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.

Highly accurate models

Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.

Transparent approach

Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.

Full Blurb

Keen

"Uses AI for marketing mix modeling."

Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.