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Blurbs comparison of Adelaide Metrics and Adaly
Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Adaly
"Provides enterprise AI integration for modern businesses."
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Adaly helps companies integrate AI into daily operations. They streamline AI adoption with intuitive tools and services, making it accessible and functional without deep technical expertise. The focus is on practical application rather than hype, enabling enterprises to harness AI for efficiency and innovation across different departments.
Efficient Market Research
Adaly claims that it streamlines market research access, enabling marketers to ask questions naturally and receive credible answers quickly.
Real-time Insight Delivery
Adaly claims that it uses advanced LLMs to provide real-time responses, interpreting market research and historical data to support decision-making.
Data Privacy Assurance
Adaly claims that your marketing data is secure and never used to train AI systems outside, ensuring it won't benefit competitors.