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Blurbs comparison of OpenAP and Jamloop
Learn about how these Connected TV (CTV) vendors stack up against each other by checking out our blurbs, claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
Jamloop
"Targets audiences via OTT and streaming TV."
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JamLoop targets audiences with OTT and streaming TV ads across platforms like Hulu and Disney. It offers precise targeting down to zip-code level and provides detailed metrics. Marketers use its platform for audience segmentation and campaign optimization without minimum spend. Anti-fraud measures and flexibility enhance efficiency.
zip-code level targeting
JamLoop claims that its platform offers zip-code level targeting, allowing brands to deliver customized messages to specific audiences for increased effectiveness.
direct media relationships
JamLoop claims that its direct relationships with 300+ trusted media brands provide access to premium inventory with no minimums and no contracts.
real-time campaign optimization
JamLoop claims that its real-time dashboard allows for up-to-the-hour visibility and adjustments at the IP and device level to optimize campaigns.