Compare Braze to Segment head to head on Blurbs

Blurbs comparison of Braze and Segment

Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Braze

"Enables personalized, cross-channel customer engagement strategies."

Braze helps marketers navigate today’s landscape by enabling personalized, cross-channel customer interactions. Their platform connects data from different sources, allowing for real-time orchestration and delivery. Marketers can create customized experiences that build stronger customer relationships, without relying on siloed campaigns that feel like sales pitches.

Full Blurb

Segment

"Connect and unify customer data for insights."

Twilio Segment helps marketers by seamlessly integrating customer data from multiple sources using a single API. Streamline data collection and enhance profile enrichment, enabling tailored marketing efforts. It ensures privacy compliance while unifying data across all channels, offering a complete, real-time customer view for precise targeting.

ranked #1 CDP

Twilio Segment claims that it is ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)

12.1 trillion events

Twilio Segment claims that it processed 12.1 Trillion API calls in 2023, showcasing its high-performance capabilities

12,696 unique events

Twilio Segment claims that it tracked 12,696 unique events, highlighting its ability to capture comprehensive customer data