Compare ShopperTrak (Sensormatic) to Kroger Precision Marketing head to head on Blurbs

Blurbs comparison of ShopperTrak (Sensormatic) and Kroger Precision Marketing

Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

ShopperTrak (Sensormatic)

"Enhances retail operations with data-driven insights."

Focused on Retail Performance & Commerce Attribution .

Sensormatic turns retail data into actionable insights that improve operations and decision-making. By focusing on inventory intelligence, loss prevention, and shopper traffic analytics, they help retailers streamline operations. Their tech supports better customer experiences and improved sales through smart, predictive analytics tailored to today's retail environment.

Seamless Source Tagging

Sensormatic claims that their Source Tagging solution reduces shrink and increases revenue through an integrated approach with suppliers.

Inventory Intelligence Platform

Sensormatic claims their Inventory Intelligence solutions provide item-level visibility across the retail enterprise to maximize revenue.

Traffic Analytics Insights

Sensormatic claims their ShopperTrak traffic analytics enable understanding shopper patterns to enhance customer experiences and conversions.

Full Blurb

Kroger Precision Marketing

"Provides targeted retail media advertising solutions"

Focused on Retailer-Hosted Media Networks .

Kroger Precision Marketing helps marketers influence purchasing decisions with targeted retail media. They leverage shopper data to craft ad campaigns across various channels, including connected TV and programmatic. This multi-touchpoint approach aims to integrate seamlessly into the consumer journey and deliver impactful results.

Rich customer data

Kroger Precision Marketing claims that their access to first-party shopper data from Kroger households allows them to deliver highly relevant and effective campaigns.

Measurement capabilities

Kroger Precision Marketing claims that their ability to measure campaign performance against actual sales data sets them apart from competitors.

Trustworthy certification

Kroger Precision Marketing claims that their platinum certification from the Trustworthy Accountability Group demonstrates their commitment to brand safety, fraud prevention, and security.