Compare The Trade Desk to Nexxen head to head on Blurbs

Blurbs comparison of The Trade Desk and Nexxen

Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"

The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Data-driven media buying

The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.

Open internet access

The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.

AI-led decision-making

The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.

Full Blurb

Nexxen

"Connects data for effective advertising outcomes"

Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Pioneering Data Integration

Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.

Innovative Voice Solutions

Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.

Enhanced CTV Engagement

Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.