Provides tools to manage, serve, and analyze various types of digital ads across websites, apps, and emails, helping businesses maximize ad revenue and streamline ad operations.
These are public claims Blurbs AI believes to have been made by AdButler.
Powerful Ad Serving Platform
AdButler claims that their ad serving platform is acomplete solution to bring all your advertising needs under one roof, offering various solutions like display, video, email, mobile, and programmatic ad serving.
Revenue Boosting Solutions
AdButler claims that their solutions like Self-Serve Marketplace, Retail &E-commerce, and Contextual Management Platform can help increase revenue for publishers and advertisers.
Customizable and Scalable
AdButler claims that their API Ad Server and Custom Development services allow for building afully customized ad server tailored to unique needs, in afraction of the usual time.
DISPLAY AD SERVER
BlurbSTAR Case Study
HP & AdButler
Streamlined APAC ad management, gained 2-3% CTR
45%
Great Stat
13%
CTR in private store
1.
Situation
Complex Advertising Requirements for APAC
HP, aleading multinational information technology company, operated several websites across the Asia-Pacific region, each requiring arange of promotional banners. Given the substantial volume and diverse geographical distribution of their product pages, managing multiple ad placements manually became aconsiderable challenge. They needed arobust solution to streamline their advertising operations and eradicate discrepancies in visitor data, enhance ad targeting, and simplify reporting across various geographies.
2.
Task
Need for Standardized Ad Server
HP sought an advanced ad serving tool capable of consolidating their extensive array of promotional banners across different regions into asingle, manageable platform. The primary objectives included standardizing the ad-serving tool across all APAC websites, optimizing time-sensitive campaign management, and achieving more accurate and consistent reporting. This would ensure better performance tracking and reduce operational complexities linked to handling multiple languages and placements.
3.
Action
Implementation of AdButler Solutions
HP engaged AdButler to address their challenges. AdButler provided acomprehensive ad server that facilitated the management of in-house promotional banners across various APAC websites. The team leveraged AdButler’s scheduling features to set start and end dates for their campaigns, ensuring timely launches and preventing expired ads from displaying. The dashboard allowed for real-time tracking and comparison of CTR (Click-Through Rates) without discrepancies. Additionally, AdButler's responsive support team guided HP through the implementation process and helped expand ad placements efficiently.
4.
Result
Enhanced Operational Efficiency and Increased CTR
By utilizing AdButler, HP achieved aclick-through rate of 2-3% for their promotional banners, with some instances reaching as high as 13% in their private store sections. The standardization of ad serving across the APAC region allowed HP to compare visitor data accurately and launch campaigns seamlessly. Scheduling and dayparting features significantly reduced the time and effort required for campaign management. Consequently, HP experienced greater operational efficiency, minimized errors, and improved overall ad performance.
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