Are they VC funded?
Afterpay was initially venture-capital funded. They are now a publicly listed company in Australia.
Do they do retargeting?
There is no indication on their website that they provide retargeting services.
Are they CCPA-compliant?
Afterpay's Privacy Policy shows they are compliant with various data protection regulations, including the California Consumer Privacy Act (CCPA).
Do they do marketing automation?
There is no evidence on the Afterpay website of marketing automation services.
Do they have fortune 500 clients?
Afterpay lists numerous high-profile brands as their partners on their website, some of which are Fortune 500 companies.
Do they assist in buying of media?
There's no information on their website suggesting that Afterpay is involved in the buying of media.
Do they help optimize marketing mix?
Afterpay's primary service is to offer installment payment plans. It doesn't seem to have tools or services specific to optimizing the marketing mix.
Have they existed more than 5 years?
Afterpay was founded in 2014, hence they have existed for more than 5 years.
Do they prove effectiveness with data?
Afterpay provides some data about their service effectiveness on their homepage in terms of increased basket size, repeat customers and boost sales.
Do they help acquire and retain customers?
Afterpay helps businesses to acquire and retain customers by attracting them with easy instalment payment options, potentially increasing conversion rates and customer loyalty.
Are they a content personalization solution?
Afterpay doesn't provide content personalization solutions. It's primary service is as a payment platform.
Do they specifically offer email and SMS marketing services?
Afterpay doesn't seem to provide specific services for email and SMS marketing.
Are they a CDP that segments and acts on customer data and behavior?
Afterpay is not a Customer Data Platform. It's a payment solution platform.