This company offers an advertising platform focused on integrating advertisements directly into video games. Advertisers can reach players in anon-intrusive way, allowing brands to seamlessly blend with the gaming environment. It's all about capturing the attention of gamers without disrupting the gameplay experience. The platform is designed for multiple devices, allowing advertisers access to audiences on various gaming platforms.
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1.
Situation
Gangstar Vegas Needed Revenue Boost
Gameloft's Gangstar Vegas, an open-world action game, was facing challenges in maximizing revenue while maintaining player engagement. The game's developers wanted to enhance realism without disrupting gameplay, aiming to generate additional income through innovative solutions. Recognizing in-game advertising as apotential revenue stream, Gameloft sought apartner to help integrate relevant and non-intrusive ads into the game environment.
2.
Task
Find Non-intrusive Ad Solutions
Gameloft tasked Anzu with integrating advertisements into Gangstar Vegas in away that would enhance the game's realism without disrupting the player experience. The goal was to monetize the game effectively by placing high-quality, viewable ads within the game world. Anzu was required to ensure that these ads would not negatively impact gameplay, providing aseamless and engaging experience for players.
3.
Action
Seamless In-game Ad Integration
Anzu implemented its advanced ad technology within Gangstar Vegas, strategically placing ad units in locations that players naturally encounter in the game. The ads were designed to blend with the urban environment of the game, such as billboards and street signs, to enhance realism. Additionally, Anzu utilized its robust ad viewability and quality metrics to track ad performance and brand uplift, ensuring that the ads were effective and engaging for players.
4.
Result
Increased Revenue And Realism
The integration of Anzu's in-game advertising led to anotable increase in Gangstar Vegas' revenue without disrupting gameplay. Players experienced enhanced realism due to the naturalistic placement of ads, which contributed to amore immersive game environment. The use of high-quality, viewable ads also resulted in significant brand uplift for advertisers, proving the effectiveness of non-intrusive in-game advertising solutions.
Keywords
IN-GAME ADVERTISING
GANGSTAR VEGAS
GAMELOFT
ANZU
MONETIZATION
AD VIEWABILITY
BRAND UPLIFT
PLAYER ENGAGEMENT
SEAMLESS INTEGRATION
ENHANCED REALISM
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20 Frequently Asked Questions
Are they VC funded?
Their website mentions multiple rounds of venture funding.
Do they do retargeting?
There is no explicit mention of retargeting in their offerings.
Are they CCPA-compliant?
Their website mentions that they are CCPA compliant.
Do they do marketing automation?
Anzu.io's primary service is in-game advertising, and there is no mention of marketing automation in their offerings.
Do they have fortune 500 clients?
Their client list contains notable Fortune 500 companies.
Do they assist in buying of media?
Anzu.io assists in buying in-game advertising, which is a type of media.
Do they help optimize marketing mix?
By offering in-game advertising, Anzu.io provides an additional channel that could be used to optimize a company's marketing mix
Have they existed more than 5 years?
Anzu.io was founded in 2017, which is less than 5 years ago.
Do they prove effectiveness with data?
They claim to provide measurable and data-driven results.
Do they help acquire and retain customers?
Anzu.io offers a wider reach and engagement which potentially helps in acquiring and retaining customers.
Are they a content personalization solution?
There is no mention of content personalization in their services.
Do they specifically offer email and SMS marketing services?
Anzu.io specializes in in-game advertising and there is no mention of email and SMS marketing services.
Are they a CDP that segments and acts on customer data and behavior?
Anzu.io is a platform for advertising in video games, without explicit information or tools to segment and act on customer data.
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