eCommerce Friction Resolutions

Heap

"Analyzes user behavior, improving digital strategies."

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Updated 2 months ago

This company tracks and analyzes user interactions on websites and apps. It leverages this data to help businesses understand user behavior, improve customer experiences, and optimize marketing strategies.

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Primary Vertical

eCommerce Friction Resolutions

DIGITAL EXPERIENCE ANALYTICS

USER BEHAVIOR UNDERSTANDING

AUTOMATIC EVENT TRACKING

SESSION REPLAY

HEATMAPS

AI-POWERED ANALYTICS

DATA SCIENCE INSIGHTS

PRODUCT LED GROWTH

BlurbSTAR Case Study

Gem & Heap

Heap helps Gem reduce insight time by 10x during COVID.

10x

Faster insight time

45%

Activity change tracked

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

COVID-19 Impact on Hiring Patterns

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Pandemic caused global business closures.

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Unemployment and hiring freezes surged.

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Gem sought to reevaluate hiring strategies.

During the coronavirus pandemic, businesses worldwide have closed operations, leading to elevated unemployment rates and widespread hiring freezes across industries. This unprecedented situation prompted companies to reassess their hiring strategies and adapt to the changing market conditions. Gem, a predictive analytics company aiding HR teams, noticed fluctuations in user activity when the pandemic hit, spotlighting the need for rapid insights into evolving hiring patterns. By understanding these shifts, Gem aimed to help HR teams strategically navigate the challenges posed by the pandemic.

Task

Monitoring Changes with Behavioral Data

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Monitor hiring activity changes.

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Identify potential churn risks.

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Adjust strategies and set expectations.

Gem’s task was to effectively monitor and understand the changes in hiring activities using real-time behavioral data during the pandemic. As many businesses faced uncertain futures, Gem needed to provide its clients with insights into how hiring patterns were shifting. These insights would allow Gem to identify potential churn risks among its customer base, set realistic business expectations, and adjust strategies accordingly. Gathering this information was crucial for supporting HR teams in overcoming challenges and making informed decisions during a time of significant uncertainty.

Action

Utilizing Heap for Swift Insights

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Implemented Heap analytics platform.

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Leveraged dashboards for quick insights.

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Tracked changes in user activities.

Gem implemented Heap, a robust analytics platform, to gain rapid insights into customer behavior amid COVID-19. By leveraging Heap's capabilities, Gem could quickly analyze and visualize changes in product usage through intuitive dashboards and charts. This enabled the company to track metrics such as session counts, sent messages, and content sharing frequency. The ability to visualize trends with ease meant Gem could swiftly understand the evolving employment landscape, which was vital for supporting HR teams and aligning internal expectations with market realities during the crisis.

Result

Significant Insights and Adaptation Outcomes

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Time to insight reduced by 10x.

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HR teams adapted effectively.

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Churn risks were mitigated.

By using Heap, Gem successfully reduced its time to insight by 10x, allowing for quicker response and adaptation to changing hiring dynamics during the pandemic. This acceleration enabled HR teams to proactively address emerging trends and maintain efficient talent acquisition processes despite adverse conditions. The rapid insights supported Gem in mitigating churn risks by keeping their customers informed and adaptable, ultimately helping businesses optimize their recruitment strategies in a rapidly shifting environment.

Keywords

HEAP ANALYTICS

PREDICTIVE ANALYTICS

BEHAVIORAL DATA

TIME TO INSIGHT

COVID-19 HIRING PATTERNS

HR TECHNOLOGY

USER ENGAGEMENT

GEM INSIGHTS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Companies in the martech space often seek venture capital funding to scale their operations and innovate rapidly.

Do they do retargeting?

Retargeting is a common practice in martech to increase conversion rates by targeting users who have already shown interest.

Are they CCPA-compliant?

Compliance with CCPA (California Consumer Privacy Act) is necessary for any company dealing with customer data in the U.S.

Do they do marketing automation?

Marketing automation is a key feature in the martech industry, helping streamline and optimize marketing efforts.

Do they have fortune 500 clients?

Having Fortune 500 clients would likely be a selling point and proof of their solution's reliability and effectiveness.

Do they help optimize marketing mix?

Optimizing the marketing mix is essential for maximizing ROI, and martech solutions often offer tools for this purpose.

Have they existed more than 5 years?

A company in the martech space with established clients and solutions likely has been around for more than 5 years to build credibility.

Do they prove effectiveness with data?

Proving effectiveness with data is crucial for any martech solution to justify its ROI and effectiveness to clients.

Do they help acquire and retain customers?

Acquiring and retaining customers is a primary goal of many martech solutions, making this a key feature.

Are they a content personalization solution?

Content personalization is a growing trend in martech to improve user engagement and conversion rates.

Do they integrate with Shopify or Salesforce Commerce Cloud?

Integration with popular e-commerce platforms like Shopify and Salesforce Commerce Cloud is common for martech solutions.

Do they specifically offer email and SMS marketing services?

Email and SMS marketing are fundamental services in martech, offering direct communication channels with customers.

Are they a CDP that segments and acts on customer data and behavior?

A Customer Data Platform (CDP) that segments and acts on customer data is a core feature in advanced martech solutions.

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