→
Sideshow partners with iAdvize in 2019.
→
Challenge: complex advice for pop-culture enthusiasts.
→
Older AI systems needed extensive training.
In 2019, Sideshow, a leading specialty manufacturer focusing on pop-culture collectibles, partnered with iAdvize to improve their digital conversational strategy. They faced the issue of meeting the complex needs of pop-culture enthusiasts who required specialized advice. Older AI systems struggled to provide accurate responses due to lack of expert knowledge and required extensive training.