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Manhattan

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"Tech solutions for retail and supply chain management."

Case Study
Frequently Asked Questions
This company provides technology that assists businesses in managing retail operations and supply chain logistics efficiently. Their solutions include tools for order management, demand forecasting, inventory planning, and seamless omnichannel experiences, enhancing customer engagement and boosting operational efficiency in complex supply chain networks.
Manhattan Stated Claims
These are public claims Blurbs AI believes to have been made by Manhattan.
Leader in Order Systems
Manhattan claims that they are named a Leader in The Forrester Wave™: Order Management Systems Q1 2025, optimizing inventory and customer experiences.
POS Technology Leader
Manhattan claims that their Active Omni is recognized as a Leader in modern store technology by The Forrester Wave™: Point-of-Service Solutions Q4 2024.
High Grocery Supply Efficiency
Manhattan claims that their Active® Supply Chain handles complex grocery supply chain networks, maximizing freshness and minimizing costs.
SUPPLY CHAIN PLANNING
SUPPLY CHAIN COMMERCE
OMNICHANNEL COMMERCE
BEHAVORIAL INTELLIGENCE
COMPUTATIONAL INTELLIGENCE
SHOPTALK SPRING '25
BlurbSTAR Case Study
Bealls, Inc. & Manhattan Associates
Manhattan improves Bealls' efficiency with modernized fulfillment solution.
17%
Reduction in shipment per order
90%
Improvement in first-fill rates
1.
Situation
Legacy Systems Hindered Operations
→
Legacy systems limited flexibility and innovation
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Operated 650+ locations, needed system integration
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Aimed for scalable, agile and modernized processes
Bealls, Inc., a 110-year-old retailer known for its guest-centric approach, encountered challenges with disparate legacy systems that limited flexibility and innovation. The company operated over 650 locations under various brand names and was focused on delivering exceptional value while enhancing customer experiences. With a mounting need to integrate e-commerce, store operations, and guest services, Bealls faced increasing expectations from its growing customer base. Their aim was to modernize their systems to achieve centralized visibility, allowing for scalable, agile operations and modernized fulfillment processes. This modernized approach needed not only to meet current demands but also to equip Bealls for future growth and efficiency.
2.
Task
Unified Platform Implementation
→
Implemented a unified system across platforms
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Collaborated with leading tech partners for solutions
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Focused on fulfilling customer expectations effectively
Faced with the challenge of disparate systems, Bealls, Inc. embarked on an enterprise-wide modernization project. They sought a unified solution that would integrate e-commerce, store operations, and guest services – essentially blending online and in-store experiences seamlessly. To achieve this, Bealls collaborated with Manhattan Associates and Columbus Consulting, selecting Manhattan's Active Omni solutions. The goal was to implement this leading technology to enable robust operational controls, centralized visibility, and improve fulfilment capabilities. This initiative was designed to transform the company into a versatile, guest-centered retailer, capable of meeting high customer expectations and operational demands efficiently.
3.
Action
System Modernization and Integration
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Infra improvements with cloud-native technologies
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Enhanced fulfillment precision and reduced costs
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Centralized customer service operations for efficiency
Bealls, Inc. implemented Manhattan Active Omni, a cloud-native order management and store fulfillment solution built on a microservices architecture. This system provided the flexibility to integrate seamlessly with existing and future technologies. Manhattan Active Omni enabled real-time inventory visibility, reduced shipment splits by 17%, and improved first-fill rates by nearly 90%. As part of the integration, Bealls equipped store employees with handheld devices for efficient order picking and packing, streamlining fulfillment processes and enhancing productivity. Integrating customer service operations into a centralized platform allowed for real-time access to customer data, speeding up issue resolutions substantially.
4.
Result
Cost Reduction and Efficiency Gains
→
Significant reductions in fulfillment costs
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Faster, more efficient order processing
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Positioned for sustainable future growth
The implementation of Manhattan Active Omni provided immediate advantages for Bealls, Inc. Fulfillment costs saw significant reductions due to enhanced efficiency and fewer shipments per order. The improved first-fill rates meant faster service for customers, which elevated customer satisfaction. Streamlining processes meant Bealls could fulfill half of its online orders directly from stores, reducing logistical complexity and overheads. This project was not just a solution for immediate challenges but positioned the company for sustainable future growth, underscoring efficiently meeting the demands of fast order delivery and reduced package quantities at a lower cost.
Keywords
MANHATTAN ACTIVE OMNI
BEALLS, INC. MODERNIZATION
ORDER MANAGEMENT SYSTEMS
Manhattan
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