Narvar

"Boosts sales via post-purchase engagements."

Narvar provides an intelligent post-purchase platform for marketers, enabling them to grow revenue, reduce costs, and streamline the post-purchase process through actionable insights that deliver exceptional consumer experiences, build customer loyalty, stand out from competition, all leading to better business outcomes.
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BlurbSTAR Case Study
Seager Co & Narvar
Seager improved post-purchase experience, retained more revenue.
43%
revenue retention rate
15-20%
decrease in WISMR emails
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1.
Situation
Seager faces post-purchase difficulties.
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Manual, cumbersome returns process causing inefficiency.
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Customer base growth demanded streamlined post-purchase oper...
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Maintaining brand integrity was critical for Seager.
Seager Co, a bootstrapped ecommerce startup, was facing significant challenges as its customer base and order volume increased. The company found its legacy returns and exchanges process cumbersome, manual, and ineffective. Customers initiated returns by contacting Seager, paying for shipping labels, and mailing items physically, all through manual correspondence. These manual processes were not only time-consuming but also frustrating for both customers and employees. The need for a seamless post-purchase experience became evident as Seager sought to protect its brand integrity and meet growing shopper expectations. They desired a solution to streamline the approach and improve both operational efficiency and customer satisfaction.
2.
Task
Streamline returns and boost brand.
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Implement a seamless returns and exchanges process.
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Decrease customer inquiries and operational workload.
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Improve customer satisfaction with post-purchase experience.
Seager Co needed to revolutionize its returns and exchanges process. The task at hand was to implement a solution that would decrease manual workload, enhance customer satisfaction, and protect brand integrity through improved logistics. Furthermore, Seager aimed to decrease customer inquiries about order tracking and improve engagement with post-purchase marketing efforts. A seamless and user-friendly returns process would not only reduce operational strain but also retain revenue. It was crucial to integrate a platform that could handle increased order volumes, offer self-service options to customers, and reduce the time and cost associated with the returns process, benefiting both the company and its customers.
3.
Action
Partnered with Narvar to innovate.
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Implemented Narvar's end-to-end post-purchase platform.
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Automated returns and exchanges improved user experience.
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Significant decreases in customer inquiries and return probl...
To address the challenges, Seager Co partnered with Narvar, an end-to-end post-purchase platform certified on Shopify Plus. This collaboration facilitated the integration of Narvar's Returns & Exchanges product to automate these processes effectively. With Narvar's system, customers now enjoyed a seamless, straight-forward exchange experience, reducing the number of return-related inquiries by over 40-50%. The additional implementation of Narvar Track ensured proactive multi-channel order messaging, resulting in a 15-20% decrease in 'Where is my order?' emails. This partnership allowed Seager to retain more revenue from returns, increase operational efficiencies, and enhance brand legitimacy, fostering stronger customer trust and loyalty.
4.
Result
Boosted revenue; streamlined processes succeeded.
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Achieved 43% revenue retention on returned products.
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Significantly improved post-purchase customer engagement.
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Laid foundation for future growth and expanded loyalty.
As a result of the partnership with Narvar, Seager Co achieved significant operational enhancements and revenue retention. The simplified returns process led to a 43% retention rate of revenue from returned products. By utilizing Narvar's platform, Seager could effectively configure return rules tailored to different products and shipping needs, saving time and costs. Additionally, the solution's impact extended beyond returns as the company saw a 10.1% engagement rate with their post-purchase marketing assets, showing that the enhanced experience resonated with customers. This strategy not only tackled immediate operational challenges but also created a foundation for further expansion and customer satisfaction.
Keywords
SEAGER CO RETURNS
NARVAR INTEGRATION
POST-PURCHASE EXPERIENCE
REVENUE RETENTION
ENHANCED CUSTOMER SATISFACTION
ECOMMERCE RETURNS SOLUTION
SHOPIFY PLUS RETURNS
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