This company provides digital tools for physical stores. Their tools include digital signs, kiosks, and analytics. They make it easy to manage and optimize in-store content from anywhere. The goal is to improve both customer and employee experiences, leading to more sales and happier staff.
These are public claims Blurbs AI believes to have been made by Raydiant.
ease of use
Raydiant claims that their platform is incredibly easy to set up and use, allowing brick-and-mortar businesses to create engaging experiences effortlessly.
powerful analytics
Raydiant claims that their platform provides powerful customer analytics and insights, enabling businesses to optimize their in-location experiences and drive revenue.
extensive app marketplace
Raydiant claims that their extensive app marketplace, curated with best-in-class partners, allows businesses to create tailored experiences for their customers and employees.
DIGITAL SIGNAGE
IN-STORE CUSTOMER ENGAGEMENT
EMPLOYEE COMMUNICATION
ON-SCREEN PROMOTIONS
BACK-OF-HOUSE DISPLAYS
CONTENT MANAGEMENT SYSTEM
BlurbSTAR Case Study
Heineken & Raydiant
Heineken used AI for personalized, effective digital signage.
30%
Increase in customer engagement
45%
Improved ad conversion rate
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Lacked Visibility in Dublin Pubs
→
Struggled to gauge marketing impact
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Aimed to deliver focused advertising
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Needed data on ad performance
Heineken, the renowned Dutch beer brand, faced asignificant challenge in understanding the impact of its marketing initiatives in various pubs across Dublin. The company needed better visibility into consumer responses to optimize its advertising strategies. Heineken aimed to deliver targeted content, maximize conversion rates, and gather valuable data on ad performance across different venues.
2.
Task
Maximize ROI and Conversion
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Deliver personalized marketing content
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Enhance cooler display conversions
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Collect performance data across venues
To address its challenges, Heineken set out to achieve three primary goals: deliver personalized content to the right audience at the right moments, enhance the conversion rates and ROI of their cooler displays, and collect comprehensive data on how their advertisements were performing across different locations. The overarching objective was to create amore effective and data-informed marketing strategy.
3.
Action
Partnered with Raydiant's AI
→
Utilized Raydiant's AI analytics
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Monitored real-time consumer interaction
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Adjusted and optimized content dynamically
Heineken partnered with Raydiant's AI-driven analytics platform to accomplish its goals. Raydiant’s technology allowed Heineken to monitor and analyze consumer interactions with their digital signage in real-time. The platform enabled them to adjust content dynamically, ensuring it resonated with customers. Additionally, Raydiant's tools provided crucial analytical insights, helping Heineken make data-driven decisions to enhance their marketing strategies.
4.
Result
Improved Marketing Effectiveness
→
Increased customer engagement
→
Boosted conversion rates and ROI
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Gained clearer insight into customer behavior
As aresult of implementing Raydiant's AI technology, Heineken observed amarked improvement in the effectiveness of their marketing efforts. The ability to deliver targeted content increased engagement, while data-driven insights led to more informed decisions, boosting conversion rates and maximizing ROI. The collaboration provided Heineken with aclearer view of customer behavior, ultimately leading to more successful advertising campaigns.
Keywords
HEINEKEN
RAYDIANT
AI ANALYTICS
DIGITAL SIGNAGE
CUSTOMER ENGAGEMENT
CONVERSION RATES
MARKETING EFFECTIVENESS
DATA-DRIVEN DECISIONS
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