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roihunter.com

ROI Hunter

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"Optimize ad targeting for product profitability."

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ROI Hunter focuses on product-level performance, allowing marketers to divert their advertising budget toward high-margin products while reducing spend on underperforming items. It combines data from various channels into a single dashboard, enabling visibility across campaigns and aiding in strategic decision-making with detailed insights.
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ROI Hunter's Website Claims...
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real-time budget optimization
ROI Hunter claims that its Product Performance Management platform helps e-commerce businesses focus marketing budgets on high-performing products in real time, optimizing resource allocation and maximizing profitability.
automation of product promotions
ROI Hunter claims that their platform enables automated updates to product promotions, allowing businesses to quickly adapt campaigns to market changes and focus on the right products without manual intervention.
comprehensive product analytics
ROI Hunter claims that their analytics capabilities combine marketing and business metrics at the product level, providing a comprehensive view of product performance to drive informed decision-making and strategy.
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BlurbSTAR Case Study
6thStreet.com & ROI Hunter
ROI Hunter boosted 6thStreet's Snapchat ROAS by 76%
case study
76.1%
Higher ROAS compared to average
97.6%
More revenue per ad set
1.
Situation
Seizing Snapchat's Untapped Potential
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Exploring Snapchat for better returns
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Partnered with ROI Hunter in 2023
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Focus on optimizing ad strategies
6thStreet, a prominent fashion and lifestyle brand in the Middle East, provides a wide array of global brands in a seamless shopping experience. Recognizing the unrealized potential of Snapchat's Dynamic Product Ads (DPAs), 6thStreet sought to expand and fully exploit this format in collaboration with ROI Hunter from November 2023. Their goal was to optimize returns and allocate budgets more effectively for scaling high-performing brands over multiple channels. With strong initial results, they shifted focus towards unlocking growth on Snapchat through DPAs.
2.
Task
Optimizing and Scaling DPA Campaigns
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Identify top-performing products
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Refine budget allocation strategies
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Improve ROAS and app installs
6thStreet aimed to refine their Snapchat ad strategy by optimizing their Dynamic Product Ads. The challenge was to address issues like untapped DPA optimization and ineffective budget allocation, which affected scale and efficiency. The primary task involved identifying the highest-performing products and best-sellers, aiming to place these in the spotlight on Snapchat. The task was to capture better results than previously seen by improving core metrics such as Return on Ad Spend (ROAS) and app installs—turning overlooked potential into tangible wins.
3.
Action
Strategic Product and Creative Focus
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Created custom ad templates
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Highlighted top-selling products
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Tracked performance using key metrics
ROI Hunter and 6thStreet strategized to reformulate Snapchat campaigns by selecting top-performing products and creating bespoke ad templates mirroring 6thStreet's brand. By utilizing a data-driven approach, including conversion rate segments, and highlighting top 0.5% best-sellers, they focused on displaying the most valuable products prominently. This tailored creative approach ensured high engagement and strong brand identity, turning traditional catalog ads into captivating experiences. Continuous campaign tracking using key performance indicators like ROAS and app installs ensured the strategy's success.
4.
Result
Marked Uplift in Ad Performance
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Achieved 76.1% higher ROAS
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Boosted revenue per ad set by 97.6%
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Reduced eCPA by 22.5%
The revision in approach led to substantial performance improvements for 6thStreet's Snapchat campaigns. A strategic focus on best-selling products and engaging creatives resulted in a 76.1% increase in ROAS and a 97.6% increase in revenue per ad set. Additionally, effective cost per action was reduced by 22.5%, illustrating the transformative power of effective product placement and creative strategy. These outcomes not only improved campaign engagement but demonstrated solid business results, reinforcing 6thStreet's decision to continue this revamped ad strategy for further brand growth.
Keywords
SNAPCHAT DPAS
ROAS INCREASE
E-COMMERCE GROWTH
AD OPTIMIZATION
ROI HUNTER SUCCESS
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