Virtual Sizing

Styleme

"Creates 3D digital fashion experiences for brands."

Style.me helps marketers by transforming how consumers interact with fashion digitally. Through 3D scanning and augmented reality, they enhance online shopping with virtual try-ons and interactive experiences. Marketers can use these tools to reduce cart abandonment, improve engagement, and decrease product returns, offering a more immersive shopping experience.

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Styleme's Website Claims...

Our bot logged these claims from Styleme's website.

patented 3D technology

Style.me claims that its patented technology delivers high-definition 3D assets for fashion items, enhancing digital experiences.

app-less AR solutions

Style.me claims that its AR Try-On for Footwear offers a web-view solution that provides interactive experiences without any app.

virtual fitting room

Style.me claims that its 3D Virtual Fitting Room increases online store conversions while significantly lowering product returns.

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Virtual Sizing

BlurbSTAR Case Study

Boda Skins & Style.me

Virtual fitting boosts confidence, retention, and satisfaction rates.

115%

Increase in retention rates

3 months

Time to see significant results

Situation

Global Sizing and Fit Challenges

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Boda Skins confronted global sizing issues.

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Handcrafted jackets needed accurate fitting solutions.

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Traditional methods ineffective for unique silhouettes.

Boda Skins, a Manchester-based luxury leather jacket brand, faced challenges associated with online apparel sales, particularly in ensuring the right fit and sizing for their global customer base. The diverse size preferences across countries, combined with the unique nature of their handcrafted jackets, necessitated a solution that could transcend geographical and cultural sizing differences. As jackets aren't bought regularly, and considering customers’ desire for perfect fit, traditional size charts or static images weren’t sufficiently informative. The uncertainty around fitting and potential returns posed a barrier to online conversions, with customers hesitant to purchase items they weren't sure would fit properly. This prompted Boda Skins to explore innovative solutions to overcome these challenges and enhance their customer experience.

Task

Ensure Accurate Sizing and Fit

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Map jackets to unique measurements.

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Minimize returns and purchase hesitations.

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Seamlessly integrate with existing store design.

The task was to accurately map Boda Skins' handcrafted leather jackets to each customer's unique measurements, ensuring a perfect fit and enhancing the shopping experience. With Boda Skins' ethos of slow fashion and sustainability, ensuring that customers could engage with the jackets to the point where they fit 'like a second skin' was paramount. Thus, the implemented tool needed to empower customers with confidence in their purchase, minimize the frequency of returns, and offer a visualization feature to fully appreciate the product. Additionally, the solution had to integrate seamlessly with Boda Skins’ existing online store aesthetic and operations, providing a personalized and uninterrupted shopping journey for visitors.

Action

Implement Virtual Fitting Technology

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Integrated 3D fitting room solution.

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Enhanced visualization of sizes and fits.

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Customized to maintain brand identity.

Style.me provided Boda Skins with a 3D virtual fitting room solution that integrated seamlessly into their online store as a plugin. This tool offered customers an interactive experience where they could see how different jacket sizes would fit on a personalized virtual body. Key features included size visualization and fit customization, visually demonstrating tightness and sleeve lengths, all while maintaining the brand identity of Boda Skins. The onboarding was designed to be quick, ensuring minimal friction for new users. This advanced tech significantly reduced inquiries related to fitting and sizing, enhancing customer satisfaction and confidence in their purchases. It not only illustrated how garments would look but also how they would feel in terms of fit, aligning with Boda Skins' commitment to providing lifetime investment pieces.

Result

Increased Retention and Customer Confidence

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Retention soared by 115% in one month.

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Reduced inquiries and return rates.

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Strengthened brand position in virtual retail.

The introduction of Style.me’s virtual fitting room resulted in a significant 115% increase in retention rates for Boda Skins within just one month. Customers reported a higher level of satisfaction, leading to fewer sizing and fit inquiries, and a reduction in return rates. The confidence to purchase online without physical try-ons saw a marked improvement, with customers feeling more assured about their investments. This technological edge distinguished Boda Skins as a leader in online fashion retail, merging fashion tradition with modern tech innovation. Ultimately, it reinforced the brand’s dedication to quality and sustainable shopping practices, with customers engaging more deeply with their products and experiencing a seamless online shopping journey.

Keywords

VIRTUAL FITTING ROOM

BODA SKINS

STYLE.ME

3D FIT ENGINE

ONLINE SHOPPING EXPERIENCE

ACCURATE SIZING

FASHION TECHNOLOGY

CUSTOMER RETENTION

Virtual Sizing Q & A

Styleme hasn't answered their category questions yet.

Please describe your solution’s core technology (AI, AR, 3D visualization, camera-based foot scanning, etc.).