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Tray.ai

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"Integrates and automates business processes with AI."

Case Study
Frequently Asked Questions
This platform helps businesses quickly tie together their various software systems and automate processes using AI, making operations faster and more efficient.
Tray.ai Stated Claims
These are public claims Blurbs AI believes to have been made by Tray.ai.
Faster delivery
Tray.ai claims that it enables 10x faster results by accelerating integration and automation delivery with a powerful low-code, AI-augmented builder.
AI flexibility
Tray.ai claims that it allows users to infuse AI into business processes and quickly prototype apps and adapt to new AI capabilities in minutes with their AI Palette.
Trusted data integration
Tray.ai claims that it provides safe and trusted AI data integration by leveraging data across the stack with governance, scalability, and data protection for sensitive data in AI processes.
BlurbSTAR Case Study
Podium & Tray.ai
Podium reduced churn by 60% using Tray integration.
60%
reduction in customer churn
70%
more likely to be active customers
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Growing Integration Challenges for Podium
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Podium's growth increased integration demands.
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In-house methods took up to 14 days.
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Need for scalable integration solutions.
Podium, an established communication platform for local businesses, faced an increasing challenge in scaling its integration solutions due to a growing customer base. Eddie Packer, an Integration Engineer at Podium, highlighted that as the company expanded, the need to connect with a variety of applications intensified. Their in-house method for integration was not sustainable as each customer request needed a custom solution taking up to 14 days to deliver. This process was cumbersome and overburdened Podium's engineering resources. The demand for faster, more flexible integration solutions became crucial for maintaining customer relationships and ensuring satisfaction without depleting internal resources.
2.
Task
Design Scalable Integration Solution
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Identify flexible, embedded platform.
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Reduce engineering resource demands.
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Enable rapid, self-service integrations.
With the existing process proving time-consuming and inefficient, Podium needed to devise a strategy that could rapidly meet diverse customer integration needs. The task was to identify and implement a platform that offered flexibility and the ability to be embedded, allowing users to establish their own integrations. The objective was to reduce the load on the engineering team while improving the turnaround time for delivering integrations. Their goal was to create a more efficient and seamless integration solution that encouraged customer engagement and satisfaction by empowering users with self-service tools.
3.
Action
Leveraging Tray for Integration Excellence
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Selected Tray for connectivity and scalability.
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Established self-service integration marketplace.
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Enabled rapid, customer-friendly integrations.
Podium identified Tray as the optimal solution due to its native connectors and universal connectivity capabilities. The Podium team integrated Tray.ai to establish a self-service integration marketplace, thus enabling customers to set up their connections independently. With Tray’s robust HTTP client, Podium could streamline processes without extensive technical resources. This not only facilitated rapid integration with third-party APIs but also significantly improved customer autonomy and satisfaction. Tray’s embedded functionality played a vital role in transforming Podium’s approach to meeting customer integration needs efficiently.
4.
Result
Transformative Impact on Customer Experience
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Integration setup reduced from days to minutes.
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Customer activity and retention boosted.
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Podium product engagement significantly enhanced.
Implementing Tray dramatically accelerated Podium’s integration delivery time from 14 days to mere minutes. This improvement allowed Podium to focus on customer engagement rather than technical constraints, leading to a significant reduction in customer churn. Users who engaged with Podium through these integrations were 70% more likely to be considered active and saw a 60% reduction in churn rates. The seamless integration experience powered by Tray made Podium’s product more engaging, boosting overall customer satisfaction and loyalty substantially.
Keywords
CUSTOMER CHURN REDUCTION
INTEGRATION SCALABILITY
EMBEDDED INTEGRATION
SELF-SERVICE INTEGRATION MARKETPLACE
TRAY.IO CONNECTORS
RAPID INTEGRATION DELIVERY
CUSTOMER SATISFACTION
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