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Struggled with manual analysis of data.
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Needed to improve customer experience.
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In-store issues not addressed timely.
Officeworks faced the challenge of identifying customer trends and improving in-store experiences. Their existing method relied heavily on manual coding to analyze large volumes of open-ended customer feedback, which was labor-intensive, inconsistent, and time-consuming. They needed a solution to spot trends quickly and accurately, to address in-store navigation issues and customer wait times. Existing processes were unsustainable for handling thousands of feedback entries weekly, as they relied on subjective outcomes from the heavily manual methods.