Compare OpenX to Affinity Solutions head to head on Blurbs

Blurbs comparison of OpenX and Affinity Solutions

Learn about how these Data Enrichment and Addressability vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Full Blurb

Affinity Solutions

"Transforms consumer data into actionable marketing insights."

Affinity Solutions offers marketers a way to understand consumer behavior, providing data-driven insights to improve strategy and outcomes. They use purchase data from millions of cards to deliver market intelligence that helps in campaign optimization and customer loyalty programs.

largest consumer purchase dataset

Affinity Solutions claims that they provide unique access to the largest deterministic consumer purchase dataset in the U.S., allowing detailed insights into consumer behavior.

real-time data accuracy

Affinity Solutions claims that their real-time data updates offer unparalleled accuracy for understanding customer behavior and targeting audiences effectively.

comprehensive actionable insights

Affinity Solutions claims that they provide enriched, data-driven insights enabling smarter business decisions regarding market share, brand health, and customer loyalty.