Supply Side Platforms (SSP) + Demand Side Platforms (DSP) + Data Enrichment and Addressability

OpenX

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"Innovative platform for ad buying and selling"

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Updated 5 months ago

Case Study

Frequently Asked Questions

OpenX is a technology company that provides a platform for advertisers and marketers, enhancing their selling and buying experience by offering omnichannel targeting capabilities, transparency, and addressing sustainability demands with a Net-Zero verified programmatic platform.

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OpenX Competitors and Peers

Supply Side Platforms (SSP) Vendors

Demand Side Platforms (DSP) Vendors

Microsoft Advertising

Data Enrichment and Addressability Vendors

Badger - Technologies

Reactor

Loqate

Kahoona

OpenX Stated Claims

These are public claims Blurbs AI believes to have been made by OpenX.

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

BlurbSTAR Case Study

OpenX & National QSR Brand

Supply-side targeting video ads generated $5.2M in sales.

40%

Increased ad efficiency by targeting competitor's customers.

45%

Consumers are exposed to digital ads on a daily basis.

Situation

A national quick-service restaurant (QSR) brand aimed to increase its market share by targeting customers of their competitors. They collaborated with OpenX to leverage their supply-side targeting capabilities for video campaigns.

Task

The goal was to execute a targeted video campaign that would effectively reach and convert the competitor’s customers, thus increasing incremental revenue and achieving a high return on ad spend (ROAS).

Action

Utilizing OpenX's OpenAudience™ platform, the QSR brand implemented supply-side targeting to directly engage with the competitive audience. This strategy was designed to optimize ad delivery and boost conversion rates among targeted users.

Result

The campaign resulted in $591k in incremental revenue within a month, contributing to a total of $5.2M in sales. Additionally, this approach demonstrated strong ROAS and impressive reach, validating the efficacy of supply-side targeting.

Keywords

QSR BRAND

OPENX

SUPPLY-SIDE TARGETING

VIDEO CAMPAIGNS

INCREMENTAL REVENUE

ROAS

COMPETITIVE CONQUESTING

OPENAUDIENCE™

OpenX

Website

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