OpenX is atechnology company that provides aplatform for advertisers and marketers, enhancing their selling and buying experience by offering omnichannel targeting capabilities, transparency, and addressing sustainability demands with aNet-Zero verified programmatic platform.
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OpenX Stated Claims
These are public claims Blurbs AI believes to have been made by OpenX.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating afair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Supply-side targeting video ads generated $5.2M in sales.
40%
Increased ad efficiency by targeting competitor's customers.
45%
Consumers are exposed to digital ads on a daily basis.
1.
Situation
A national quick-service restaurant (QSR) brand aimed to increase its market share by targeting customers of their competitors. They collaborated with OpenX to leverage their supply-side targeting capabilities for video campaigns.
2.
Task
The goal was to execute a targeted video campaign that would effectively reach and convert the competitor’s customers, thus increasing incremental revenue and achieving a high return on ad spend (ROAS).
3.
Action
Utilizing OpenX's OpenAudience™ platform, the QSR brand implemented supply-side targeting to directly engage with the competitive audience. This strategy was designed to optimize ad delivery and boost conversion rates among targeted users.
4.
Result
The campaign resulted in $591k in incremental revenue within a month, contributing to a total of $5.2M in sales. Additionally, this approach demonstrated strong ROAS and impressive reach, validating the efficacy of supply-side targeting.
Keywords
QSR BRAND
OPENX
SUPPLY-SIDE TARGETING
VIDEO CAMPAIGNS
INCREMENTAL REVENUE
ROAS
COMPETITIVE CONQUESTING
OPENAUDIENCE™
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Frequently Asked Questions
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1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, etc.)?
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2.
What demand-side integrations do you support (DSPs, direct deals, private marketplaces)?
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3.
How does your platform optimize yield management and bid strategies for publishers?
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4.
Do you support header bidding, and what integrations do you offer (Prebid, Amazon TAM, Google Open Bidding)?
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5.
How do you ensure brand safety and ad fraud prevention (IAS, DoubleVerify, MOAT, TAG certification, etc.)?
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6.
What reporting and analytics do you provide, and is data available in real-time?
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7.
What level of transparency do you provide regarding auction mechanics and bid-level data?
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8.
Do you support programmatic guaranteed and private marketplace (PMP) deals?
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9.
Can your SSP facilitate direct deals and preferred programmatic agreements with premium advertisers?
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10.
Do you offer bid enrichment and audience monetization tools for better targeting and yield?
