This company specializes in showing ads to specific groups of people based on detailed data. They can find your ideal customers, show them relevant ads, and measure how well those ads are performing, all within one integrated platform.
These are public claims Blurbs AI believes to have been made by Agility Ads.
Persona targeting benefits
Agility Digital claims that they reach only the desired target personas, providing precise audience targeting across all ad channels.
Integrated measurement
Agility Digital claims that their platform offers deep, integrated measurement of advertising performance across all channels and touchpoints.
Unified platform
Agility Digital claims that their unified platform integrates all aspects of precision advertising, from audience data to media buying and optimization.
BlurbSTAR Case Study
Netflix & Microsoft
Netflix used Microsoft partnership to launch a targeted ad tier.
60%
Kellogg dedicates approximately 60% to 70% of its marketing budget on digital advertising.
90%
Auto Trader reduced their CPA by over 90% using programmatic advertising.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
In July 2022, Netflix announced a partnership with Microsoft to create an ad-based tier for their subscription service. Microsoft had just acquired Xandr, a key player in the programmatic ad industry.
2.
Task
Netflix aimed to utilize Microsoft's programmatic ad expertise to deliver customized ads to their diverse audience base in order to optimize ad performance and user experience.
3.
Action
By leveraging Xandrβs capabilities, Netflix was able to implement AI, geofencing, and audience segmentation techniques to tailor advertisements more precisely to viewer preferences.
4.
Result
The partnership successfully enabled Netflix to roll out a sophisticated ad-based tier, bringing more personalized and effective ads to their platform.
Keywords
PROGRAMMATIC ADVERTISING
NETFLIX
MICROSOFT
AI
GEOFENCING
AUDIENCE SEGMENTATION
DIGITAL ADVERTISING
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