Connected TV (CTV) + Demand Side Platforms (DSP)

MNTN

"Drives conversions via Connected TV ads"

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Updated 4 months ago

MNTN helps marketers and advertisers drive measurable outcomes such as conversions, revenue, site visits and more through their Performance TV on Connected TV advertising platform.

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Primary Vertical

Connected TV (CTV)

Secondary Vertical

Demand Side Platforms (DSP)

Microsoft Advertising

MNTN Stated Claims

These are public claims Blurbs AI believes to have been made by MNTN.

Powerful Optimization

MNTN claims that its Automated Optimization feature auto-optimizes campaigns to drive stronger results for advertisers.

Premium Inventory

MNTN claims to offer access to the best streaming TV networks every time, providing advertisers with premium inventory.

Accessible Creative Solutions

MNTN claims to provide accessible solutions for creating high-quality Connected TV ads, making it easier for advertisers.

CONNECTED TV ADVERTISING

B2C PERFORMANCE MARKETING

B2B DEMAND GENERATION

SMALL BUSINESS GROWTH ADVERTISING

AUTOMATED OPTIMIZATION

PREMIUM STREAMING INVENTORY

CREATIVE SUBSCRIPTION SERVICE

CUSTOMER ATTRIBUTION TRACKING

GOOGLE ANALYTICS INTEGRATION

OFFLINE ATTRIBUTION MEASUREMENT

BlurbSTAR Case Study

Atlanta Hawks & MNTN

Hawks used MNTN Performance TV to achieve 7x ROAS.

Return on ad spend (ROAS) achieved through the campaign

24.2%

Site visit rate from viewers who watched the CTV commercial

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

The Atlanta Hawks were searching for an effective way to increase their site traffic and ticket sales by leveraging Connected TV (CTV). They needed a platform that could target specific audiences and measure the entire customer journey accurately.

Task

The goal was to launch a CTV campaign that would optimize ad delivery to sports-loving and live-event-going audiences in Georgia, and to execute a narrative-driven, timely creative strategy that drives conversions.

Action

The Atlanta Hawks used MNTN Performance TV to set up a prospecting and retargeting campaign. They uploaded their creative content and used MNTN's audience suite for targeting. Automated media-buying technology optimized ad delivery, frequency, and bidding to ensure that the ads drove performance.

Result

The campaign was highly successful, achieving a 7x return on ad spend (ROAS) and a 24.2% site visit rate from viewers who saw their CTV commercial. This significant uplift in performance demonstrated the effectiveness of their dynamic creative strategy and the precise targeting capabilities of MNTN Performance TV.

Keywords

CONNECTED TV

CTV ADVERTISING

PERFORMANCE TV

ROAS

SITE TRAFFIC

TICKET SALES

GEOTARGETED ADVERTISING

AUTOMATED MEDIA BUYING

SEQUENTIAL MESSAGING

CREATIVE STRATEGY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no clear information provided in the text regarding MNTN's funding status.

Do they do retargeting?

The provided text mentions MNTN's ability to optimize campaigns instantly, which could involve retargeting strategies.

Are they CCPA-compliant?

There is no explicit mention of CCPA compliance in the provided text.

Do they do marketing automation?

MNTN's Performance TV solutions likely involve automated optimization processes, contributing to marketing automation.

Do they have Fortune 500 clients?

While MNTN partners with leading brands like BWT Alpine F1® Team, the text does not explicitly mention Fortune 500 clients.

Do they assist in buying of media?

MNTN provides Performance TV solutions, which likely involve assisting in buying media placements for advertising campaigns.

Do they help optimize marketing mix?

MNTN offers Performance TV solutions, which can contribute to optimizing the marketing mix by providing efficient television advertising options.

Have they existed more than 5 years?

There is no clear information provided in the text regarding the duration of MNTN's existence.

Do they prove effectiveness with data?

MNTN emphasizes fully measurable TV advertising, indicating that they likely provide data-driven insights to demonstrate effectiveness.

Do they help acquire and retain customers?

MNTN provides Performance TV solutions, which aim to target audiences effectively, optimize campaigns instantly, and drive performance. This could aid in customer acquisition and retention.

Are they a content personalization solution?

While MNTN offers advertising solutions, there is no explicit mention of content personalization in the provided text.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There is no mention of integration with Shopify or Salesforce Commerce Cloud in the provided text.

Do they specifically offer email and SMS marketing services?

There is no mention of MNTN providing email and SMS marketing services in the provided text.

Are they a CDP that segments and acts on customer data and behavior?

There is no mention of MNTN being a Customer Data Platform (CDP) in the provided text.

MNTN has not completed The Blurbs 20 Questions.

MNTN

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