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Viant

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"Streamlines ad campaigns for targeted impact."

Case Study
Frequently Asked Questions
This company helps advertisers efficiently manage and optimize their digital ad campaigns across multiple platforms, ensuring better targeting and measurable results.
Viant Stated Claims
These are public claims Blurbs AI believes to have been made by Viant.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
BlurbSTAR Case Study
Viant & Scale Marketing
CTV campaign succeeded with effective targeting and analytics.
60
Days post-launch measurement period
98%
Incremental site visits in campaign
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Retailer faces evolving TV viewing habits.
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Retailer identified shift to Connected TV.
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Linear TV audience was decreasing.
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Needed precise targeting and measurable outcomes.
A leading retailer with a strong track record in linear television identified a significant shift in viewer habits, calling for a strategic pivot to Connected TV (CTV). Recognizing the importance of transitioning to CTV, the retailer sought to maintain its competitive edge while reaching new audiences. The challenge was to effectively translate previous linear success into this new digital arena, ensuring the reliability of engagement with their intended customer segments. As traditional TV viewing continued to decline, the retailer needed a solution that combined precise targeting with measurable outcomes to adjust its strategy accordingly.
2.
Task
Align strategy with modern viewer dynamics.
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Design an effective CTV campaign.
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Ensure reach among targeted audience segments.
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Leverage advanced targeting solutions and analytics.
The retailer's task was to design and implement a CTV campaign that maximized reach and efficiency by aligning ad buys with viewer trends. They aimed to ensure their advertising efforts on CTV reached the right audience segments, especially those overlapping with viewers of their highest-indexed linear TV shows. The objective was not only to translate linear success into digital but also to generate incremental visits and conversions, leveraging the insights provided by advanced CTV targeting and analytics to identify effective audience engagement touchpoints. This involved partnering with experts who could offer both robust targeting capabilities and comprehensive reporting to track campaign impact in real-time.
3.
Action
Collaborative execution with Viant and Scale.
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Leveraged advanced CTV targeting solutions.
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Aligned ad buys with linear audiences.
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Used Viant's reporting tools for effectiveness.
In collaboration with Viant and Scale Marketing, the retailer executed a strategic CTV campaign using Viant's advanced targeting solutions. They focused on aligning CTV ad buys with their identified high-indexing linear TV audiences to optimize targeting precision. The collaboration utilized Viant’s robust suite of data analytics, which included conversion lift and incrementality reporting, to assess the effectiveness and reach of their campaign. By doing so, they were able to gauge the incremental nature of their site visits, assess conversion rates, and refine future investment strategies based on detailed audience insights. This coordinated approach allowed them to not only reach but also understand their target audiences better, making data-driven decisions for ongoing CTV advertising efforts.
4.
Result
Significant improvements in key performance areas.
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98% of website visits were incremental.
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Enhanced understanding of target audiences.
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Reduced cost per landing page view.
The collaborative CTV campaign yielded significant successes for the retailer. Notably, 98% of website visits were incremental, demonstrating the campaign's substantial impact in driving new engagement. The effort also resulted in critical insights into their audience, enabling better-targeted campaigns and optimization of advertising investment for future endeavors. These outcomes not only affirmed the value of transitioning from linear to CTV for the retailer but also underscored the effectiveness of using advanced targeting and analytics tools. With reduced cost per landing page view and improved conversion lift, the campaign exemplified how strategic digital advertising can meet evolving consumer preferences while delivering measurable results.
Keywords
CTV CAMPAIGN
ADVANCED TARGETING
INCREMENTAL WEBSITE VISITS
VIANT DSP
CONVERSION LIFT
AUDIENCE INSIGHTS
CTV ADVERTISING
PROGRAMMATIC BUYING
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