Demand Side Platforms (DSP) + Retargeting + Display & Programmatic

Quantcast

"Targets audiences for better ads using data."

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Updated 3 months ago

The company helps you find the right audience for your ads using data. It collects info on user behavior and uses it to show ads to people who are most likely to be interested. This makes your ads more effective and helps you understand your audience better.

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Similar Vendors

Primary Vertical

Demand Side Platforms (DSP)

Microsoft Advertising

Secondary Vertical

Retargeting

Tertiary Vertical

Display & Programmatic

Quantcast Stated Claims

These are public claims Blurbs AI believes to have been made by Quantcast.

Advanced Analytics Platform

Quantcast claims that its cutting-edge analytics platform delivers unparalleled insights into audience behavior, driving data-driven business decisions.

Proprietary AI Technology

Quantcast claims that its proprietary AI technology and machine learning algorithms provide highly accurate and personalized audience targeting.

Global Data Footprint

Quantcast claims that its extensive global data footprint and partnerships with top publishers ensure comprehensive audience reach and insights.

BlurbSTAR Case Study

Quantcast & Yokohama

Quantcast enhanced Yokohama's digital ad strategy with real-time data.

30%

Boost in conversions.

45%

Increase in engagement.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Yokohama, a leading tire manufacturer, was facing a challenge in effectively reaching its target audience through digital advertising. Their existing campaigns were not yielding the desired engagement and conversions, leading to inefficiencies in their marketing spend.

Task

Yokohama's marketing team aimed to enhance their digital advertising strategy by improving targeting accuracy and increasing overall campaign performance. They were looking for a solution that would leverage real-time data to connect more effectively with their audience.

Action

The company partnered with Quantcast, leveraging its advanced platform that simplifies digital advertising. Quantcast utilized real-time data from over 100 million web and mobile destinations to identify and target the right audience segments. This approach allowed Yokohama to optimize their advertising efforts, ensuring that their campaigns were reaching the most relevant consumers.

Result

With Quantcast's platform, Yokohama saw a significant improvement in their campaign performance. Their targeting accuracy increased, leading to higher engagement rates and more effective use of their marketing budget. Specifically, they experienced a 45% increase in engagement and a 30% boost in conversions, ultimately enhancing their overall digital advertising effectiveness.

Keywords

DIGITAL ADVERTISING

REAL-TIME DATA

TARGET AUDIENCE

CAMPAIGN PERFORMANCE

ENGAGEMENT

CONVERSIONS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Quantcast has received venture capital funding in the past.

Do they do retargeting?

Quantcast provides solutions for retargeting ad campaigns.

Are they CCPA-compliant?

Quantcast is known to adhere to privacy laws, including CCPA compliance.

Do they do marketing automation?

Quantcast focuses more on audience measurement and advertising rather than traditional marketing automation.

Do they have fortune 500 clients?

Quantcast works with numerous high-caliber clients, including some Fortune 500 companies.

Do they help optimize marketing mix?

Quantcast helps clients optimize their advertising strategies, which is part of the marketing mix.

Have they existed more than 5 years?

Quantcast was founded in 2006, well over 5 years ago.

Do they prove effectiveness with data?

Quantcast uses data analytics to prove the effectiveness of their advertising solutions.

Do they help acquire and retain customers?

Quantcast solutions are aimed at audience targeting, which assists in both customer acquisition and retention.

Are they a content personalization solution?

While Quantcast deals with audience insights, it does not specifically focus on content personalization.

Do they specifically offer email and SMS marketing services?

Quantcast specializes in digital advertising and audience measurement, not email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Quantcast is not a Customer Data Platform (CDP); it focuses on audience insights and advertising.

Quantcast has not completed The Blurbs 20 Questions.

Quantcast

Website

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