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RTB House

"Helps businesses create personalized online target ads."

Case Study
Frequently Asked Questions
It's a technology company, utilizing deep learning to automate the creation of ad campaigns. Their approach hinges on using historical behavior data of users to produce targeted ads, boosting conversion rates, revenues and customer loyalty.
RTB House Stated Claims
These are public claims Blurbs AI believes to have been made by RTB House.
Deep Learning Excellence
RTB House claims that their campaigns improve autonomously through Deep Learning, offering exponentially more power than other technologies.
Cookieless Future Readiness
RTB House claims that they are ideally placed to offer solutions for the new cookieless paradigm as cookies are crumbling.
Contextual Understanding
RTB House claims that their ContextAI helps understand customers better by looking at online behavior in more detail, assessing the deeper context of actions, and evaluating purchase intent without using third-party data.
DEEP LEARNING ADVERTISING
PERSONALIZED RETARGETING
DYNAMIC AD FORMATS
COOKIELESS SOLUTIONS
CONTEXTUAL AI
BlurbSTAR Case Study
McDonald's & RTB House
McDonald's app boosted by RTB House retargeting strategy.
200%
Higher conversion rate achieved
500%
Improved click-through rate
1.
Situation
McDonald's Faces App Engagement Hurdles
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Global fast-food leader faces competition.
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Challenge to enhance app sales and engagement.
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RTB House called for retargeting solutions.
McDonald's, a global leader in the fast-food industry, encountered a significant challenge. Despite its widespread recognition and popularity, the company faced stiff competition from rival restaurants heavily investing in advertising and app-based customer engagement. McDonald's main challenge was to elevate app sales and customer interactions while maintaining campaign efficiency. To address this, RTB House was engaged by Arcos Dorados, a prominent regional franchiser, to help McDonald's tackle these issues across multiple Latin American countries. The task demanded a comprehensive understanding of a diverse audience and the ability to reach them at optimal times with enticing offers.
2.
Task
Create Personalized Retargeting Strategies
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Develop targeted digital marketing strategies.
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Utilize data for personalized user engagement.
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Craft campaigns tailored to local audiences.
RTB House's mission was clear: design and deploy strategies that would effectively bolster McDonald's app retargeting efforts in various Latin American markets. This involved leveraging technology and data-driven insights to craft highly personalized advertising elements that resonated with individual users. The plan was to showcase the right product to entice customers' appetites at their most receptive moments, driving app engagement and sales. Emphasis was placed on understanding local market dynamics, customer behavior, and preferences to tailor each campaign to the specific audience's needs.
3.
Action
Real-time, Deep Learning Tech Solution
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Deploy AI technology for real-time adaptation.
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Dynamic content personalized to user behavior.
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Focus on increasing app interaction and sales.
The RTB House team initiated a strategy centered around advanced AI-driven solutions. Using deep learning technology, they managed to adapt marketing campaigns in real-time based on app user activity. This included postback mapping to categorize and redirect users based on preferences like in-store pickup or home delivery. Personalized, dynamic banners were displayed, highlighting precise product recommendations to captivate and engage users effectively. This approach driven by real-time adjustments allowed RTB House to map user tendencies with precision, fostering increased app interactions and sales.
4.
Result
Substantial Boost in App Engagement
โ†’
Conversion rate outperformed competitors two-fold.
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Click-through rate exceeded by five times.
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User retention increased by 50%.
The collaboration with RTB House yielded impressive results for McDonald's across Latin America. A standout initial campaign in Chile paved the way for broader implementation in countries like Uruguay, Costa Rica, and Panama. The innovative strategy led to new app users achieving a conversion rate twice that of competitors' efforts. The click-through rate soared five times higher than that of rival campaigns, and user retention saw a 50% enhancement versus competitors. These substantial improvements have positioned McDonald's and RTB House to explore further expansion opportunities, ensuring McDonald's remains at the forefront with its world-class food app.
Keywords
MCDONALD'S
RTB HOUSE
DIGITAL MARKETING
APP ENGAGEMENT
RETARGETING SUCCESS
DEEP LEARNING TECHNOLOGY
CONVERSION RATES
CLICK-THROUGH RATES
USER RETENTION
PERSONALIZED ADVERTISING
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