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Criteo

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"Connects marketers with buyers through digital ads."

Case Study
Frequently Asked Questions
This company provides tools for digital marketers to target and engage with potential customers through personalized ads, using data-driven strategies on the open internet. It helps in acquiring new customers, retaining existing ones, and optimizing ad spend through predictive bidding and advanced AI technology to enhance overall sales outcomes.
Criteo Stated Claims
These are public claims Blurbs AI believes to have been made by Criteo.
AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.
COMMERCE MEDIA PLATFORM
AUTOMATED ACQUISITION RETENTION
RETAIL MEDIA OPEN INTERNET
PROGRAMMATIC MEDIA COMMERCE
DIGITAL ASSET MONETIZATION
AI PREDICTIVE BIDDING
DYNAMIC RETARGETING
CONTEXTUAL ADVERTISING
CUSTOMER RETENTION
CUSTOMER ACQUISITION
PREDICTIVE BIDDING
RETAIL MEDIA
AI TECHNOLOGY
BlurbSTAR Case Study
Digitas & Criteo
Criteo's ads significantly boost client's revenue and ROI.
4.2x
Incremental Return on Ad Spend
8.1%
Revenue Lift from Criteo Ads
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Retail brand sought advertising impact measurement
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Client: Heritage American women's apparel brand
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Need: Measure and prove ad value
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Approach: Leverage Criteo's Commerce Growth solutions
Digitas, a leading integrated agency within the Publicis Groupe, faced a complex marketing challenge from a heritage American brand specializing in women's clothing, shoes, and accessories. This client, with over 500 physical stores and a substantial online presence, needed to understand and prove the value and impact of their advertising efforts. They aimed to enhance their customer growth by leveraging an omnichannel marketing approach but lacked clarity on how advertising with Criteo influenced their sales metrics. To address this, Digitas turned to Criteo’s Commerce Growth solutions, which offer a suite of tools designed to drive customer acquisition and retention across both digital and in-store platforms.
2.
Task
Design and perform an incrementality test
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Create distinct test and control groups
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Measure advertising effectiveness via Criteo
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Use advanced analytics for robust insights
Digitas needed to design an incrementality test in partnership with Criteo to evaluate the effectiveness of the brand's advertising strategies. This involved establishing a control and test group among their customer base. The objective was to provide clear, measurable insights into how Criteo's ads impacted the client's sales and customer engagement. By assigning shoppers randomly into two groups, with Group A receiving regular advertisements and Group B having advertising efforts suppressed, it aimed to capture the differential impact of Criteo's marketing technology. The task necessitated precise coordination and implementation of Criteo's advanced analytics tools to ensure accuracy and reliability of the results.
3.
Action
Executed a precise ghost bids methodology
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Employed ghost bids for precise ad testing
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Ensured test integrity and data accuracy
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Measured KPIs over a three-week period
Criteo executed the incrementality test utilizing their 'ghost bids' methodology, which allowed them to deliver advertisements to Group A in the usual manner while all marketing efforts were stopped for Group B after a two-week ad-cleansing period. This approach ensured that Group B had no recent exposure to the client's ads. Over a subsequent three-week testing phase, Criteo collected extensive KPIs, including user engagement, conversion rates, and revenue data. This real-time, data-driven strategy provided detailed insights into consumer behavior in response to advertising tactics, enabling Criteo to accurately assess the true incremental value their ads contributed to the client's overall marketing strategy.
4.
Result
Criteo ads delivered strong incremental results
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Observed 8.1% revenue lift from ads
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Achieved 4.2x return on ad spend
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Surpassed industry norms by 300%
The testing revealed significant positive outcomes for the client, proving the substantial impact Criteo ads had on their marketing mix. The client experienced an 8.1% lift in revenue from ads served by Criteo, in comparison to the control group without Criteo ads. Moreover, the client realized an impressive 4.2x incremental return on ad spend. The campaign outperformed industry benchmarks with a stunning 300% total revenue uplift. Emily Nix from Digitas highlighted the test's success, acknowledging how Criteo's efficient methodology facilitated a transparent measurement of incrementality, helping the client see the real business value display marketing could provide without disrupting their regular campaign processes.
Keywords
INCREMENTALITY TEST
ADVERTISING EFFECTIVENESS
REVENUE LIFT
COMMERCE GROWTH
OMNICHANNEL MARKETING
DIGITAL ADVERTISING
INCREMENTAL ROAS
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