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Teikametrics

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"AI-powered Amazon, Walmart marketplace optimizer"

Teikametrics uses data and AI technology to optimize advertisers' presence on the Amazon and Walmart platforms, maximizing ecommerce potential by improving advertisement performance and automating tedious advertising workflows.
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Teikametrics Stated Claims
These are public claims Blurbs AI believes to have been made by Teikametrics.
AI-Powered Advertising Optimization
Teikametrics claims that its AI platform optimizes advertising strategies for Amazon and Walmart, enhancing performance and efficiency.
Predictive Inventory Management
Teikametrics claims that its AI-driven inventory management predicts demand and reduces stockouts, optimizing merchant-held inventory.
Holistic Marketplace Integration
Teikametrics claims that its predictive AI provides a unified approach to optimize every aspect of marketplace strategies.
BlurbSTAR Case Study
Teikametrics & Caudalie
Full-funnel strategy boosted Caudalie sales and visibility significantly.
107%
Rise in total sales
108%
Increase in total orders
1.
Situation
Caudalie Faces Competitive Advertising Challenges
→
Competitive restrictions hinder direct competitor ads.
→
High brand loyalty increases customer acquisition costs.
→
Success in sponsored ads prompts strategy diversification.
Caudalie, a renowned French skincare brand, is known for its effective Vinoperfect Radiance Serum in the premium beauty market. Despite its popularity, Caudalie faced challenges in scaling its advertising efforts on Amazon. The premium beauty sector is highly competitive, with strict category restrictions that prevent advertising directly on competitor pages. Additionally, high brand loyalty in this segment made acquiring new customers both expensive and complicated. The company had seen success with sponsored product and display ads but needed a diversified strategy to increase sales and visibility.
2.
Task
Develop a Comprehensive Full-Funnel Strategy
→
Incorporate Amazon DSP and STV.
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Focus on reach and customer retention.
→
Target in-market audiences for growth.
Teikametrics was tasked with creating a full-funnel advertising strategy for Caudalie to overcome advertising barriers. The goal was to enhance reach and retention by integrating Amazon DSP and Streaming TV (STV) into their existing efforts. This involved retargeting users who interacted with Vinoperfect Serum but didn’t convert, retention campaigns for repurchases based on product lifecycle, and targeting potential customers in-market for similar premium beauty products. By strategically leveraging DSP and STV, Teikametrics aimed at driving more qualified traffic while optimizing the audience segmentation to maintain efficiency.
3.
Action
Implement Full-Funnel Integrated Strategy
→
Retarget potential buyers effectively.
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Create time-based retention campaigns.
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Tailored audience segmentation drives traffic.
Teikametrics executed a full-funnel strategy for Caudalie by integrating Amazon DSP and STV. This approach included retargeting potential buyers who didn’t purchase the Vinoperfect Serum and creating retention campaigns for repeat buyers. The action plan also involved targeting in-market audiences early in their purchase journey, specifically those interested in facial serums. By addressing both upper-funnel awareness and lower-funnel conversion, the strategy effectively leveraged DSP and SVT to drive traffic with tailored audience segmentation. This transformation ensured that Caudalie maintained advertising efficiency and competitiveness in the premium beauty sector.
4.
Result
Significant Increase in Orders and Sales
→
108% increase in total orders.
→
107% rise in overall sales.
→
82% improvement in conversion rate.
The full-funnel strategy implemented by Teikametrics resulted in substantial growth for Caudalie’s Amazon sales. The approach led to a 108% increase in total orders and a 107% rise in total sales. Noteworthy is the 71% increase in ad sales and an 82% improvement in the conversion rate (CVR), evidencing the success of the awareness and retargeting campaigns. This comprehensive strategy not only improved visibility and traffic but also maintained efficiency, ultimately solidifying Caudalie’s position in the competitive premium beauty market.
Keywords
TEIKAMETRICS
CAUDALIE
AMAZON DSP
STREAMING TV ADS
FULL-FUNNEL STRATEGY
PREMIUM BEAUTY MARKET
VINOPERFECT RADIANCE SERUM
RETARGETING CAMPAIGNS
CONVERSION RATE IMPROVEMENT
ADVERTISING EFFICIENCY
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1.
What retail media networks and marketplaces do you have access to?
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2.
Do you support both on-site (sponsored placements) and off-site (programmatic, social, CTV) retail media advertising?
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3.
How does your platform handle first-party data and audience targeting across retailers?
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4.
Can your platform track and attribute retail media spend to conversions, both online and in-store?
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5.
How does your platform integrate with our existing MarTech stack (CDP, CRM, DMP, Google Analytics, eCommerce platform, etc.)?
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6.
What level of automation and AI-driven optimization do you offer for campaign management?
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7.
Do you support co-op advertising or joint media funding with retail partners?
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8.
How do you handle incrementality testing and brand lift measurement?
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9.
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10.
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