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Competitive restrictions hinder direct competitor ads.
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High brand loyalty increases customer acquisition costs.
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Success in sponsored ads prompts strategy diversification.
Caudalie, a renowned French skincare brand, is known for its effective Vinoperfect Radiance Serum in the premium beauty market. Despite its popularity, Caudalie faced challenges in scaling its advertising efforts on Amazon. The premium beauty sector is highly competitive, with strict category restrictions that prevent advertising directly on competitor pages. Additionally, high brand loyalty in this segment made acquiring new customers both expensive and complicated. The company had seen success with sponsored product and display ads but needed a diversified strategy to increase sales and visibility.