β
Transition to REVIEWS.io for reliable review gathering.
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Conducted A/B testing to assess impact on conversions.
β
Utilized social proof tools to enhance brand trust.
Concrete Jungle replaced their existing review system, Trusted Shops, with REVIEWS.io, to leverage better backend functionality and avoid price hikes tied to revenue. Their concern was the impact this switch could have on conversion rates. However, A/B testing during the migration showed no negative impact, and even a slight improvement, confirming that consumers valued verified reviews more than the review source. They incorporated REVIEWS.io tools like the Social Proof tool on Instagram and social proof carousels, effectively sharing genuine customer reviews. Furthermore, the Influencer tool allowed concrete Jungle to identify and collaborate with brand advocates, collecting authentic user-generated content at a lower cost.