โ
Large variety of jeans confusing customers.
โ
High return and exchange rates identified.
โ
Need for personalized shopping guidance.
The Perfect Jean, specializing in affordable and comfortable jeans with a large variety of fits, colors, and fabrics, faced a challenge. With an expansive product range, customers struggled to find the perfect fit, leading to increased return and exchange rates. The company needed a solution to guide customers efficiently towards the right product, improving the shopping experience and boosting sales. By creating personalized recommendations, they aimed to reduce friction in the buying process and build stronger buyer relationships. The objective was clear: enhance customer satisfaction, minimize product returns, and increase the rate of purchase completions.