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Pandemic increased demand for at-home lash solutions.
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Lucia created a lash kit due to market gap.
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Viral TikTok led to brand spotlight and sell-outs.
In early 2020, at the onset of the COVID-19 pandemic, Lucia, the founder of GirlGotLashes, confronted a unique entrepreneurial opportunity. As beauty salons shuttered, there was a burgeoning demand for at-home beauty solutions, especially for lashes. With no satisfying products available in the market, Lucia embarked on creating her own at-home lash kit. Despite a modest budget of โฌ5,000 for product development and supplies, GirlGotLashes was established to cater to this gap. About a year later, the brand gained significant attention through a viral TikTok video, which not only increased its popularity but also led to consistent product sell-outs.