Loyalty & Rewards + Email and SMS Marketing + Community & Reviews

YotPo

"Helps eCommerce businesses retain and engage customers."

Add to List

Updated 2 months ago

Yotpo provides a suite of tools designed to enhance the customer journey for eCommerce businesses. Think SMS marketing, user-generated content, loyalty and referral programs, subscription offerings, and personalized emails. It's all about optimizing customer retention and engagement.

Engage with YotPo

Similar Vendors

Primary Vertical

Loyalty & Rewards

Secondary Vertical

Email and SMS Marketing

Tertiary Vertical

Community & Reviews

YotPo Stated Claims

These are public claims Blurbs AI believes to have been made by YotPo.

Customer Reviews

Yotpo claims that their review platform enhances sites with AI-driven displays of quality reviews and customizable galleries.

Loyalty Programs

Yotpo claims that their loyalty and referrals product motivates customers with rewards and turns them into brand advocates.

Retention Data

Yotpo claims that their platform provides a single view of customer data, enabling brands to understand and engage throughout the journey.

BlurbSTAR Case Study

Princess Polly & Yotpo

Yotpo SMS boosts Princess Polly's engagement and ROI dramatically.

43%

MoM subscriber growth

73x

ROI from non-loyalty segment

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Rapid Global Expansion and Challenges

→

Need for innovative retention strategies during global expan...

→

Gen Z's attention span required unique marketing approaches.

→

Sought global tech partner for seamless personalization.

Princess Polly, a fast-growing fashion brand, faced the challenge of retaining customer engagement and brand loyalty amid rapid global expansion. Addressing a digitally native Gen Z audience, whose short attention spans demanded innovative marketing strategies, was crucial. They needed to enhance customer experiences, unify their eCommerce journey, and adapt to changing communication preferences driven by the pandemic. Additionally, finding a global technology partner was essential for seamless personalization and integration with their existing tech stack, including their loyalty program. The need to connect with customers using personalized communication, especially through SMS, became apparent to drive retention and engagement.

Task

Implementing Global SMS Marketing Strategy

→

Develop high-revenue SMS marketing channel.

→

Leverage global reach for consistent audience engagement.

→

Integrate SMS with existing tech solutions.

The task for Princess Polly was to implement an effective SMS marketing strategy using Yotpo SMS & Email to engage and retain their Gen Z audience. They aimed to create one of the highest revenue-driving channels to counteract decreased customer attention spans. A significant task was to integrate Yotpo's capabilities globally, aligning with their need for a synchronized marketing platform. Additionally, they wanted to leverage Yotpo's existing integration with their tech stack, crafting a personalized customer journey through segments such as loyalty and non-loyalty customers. By doing so, they sought to enhance engagement, conversion rates, and meet international expansion needs.

Action

Utilizing Yotpo's Global Integrations

→

Leveraged Yotpo's global SMS capabilities.

→

Segmented audiences for personalized engagement.

→

Integrated reviews and loyalty with SMS.

Princess Polly launched an SMS marketing strategy utilizing Yotpo SMS & Email's global capabilities, which were critical in reaching their diverse customer base. The integration supported personalized communication by segmenting customers into various lifecycle categories, thus delivering tailored offers and messages. This allowed Princess Polly to reconnect with lapsed customers through strategic SMS campaigns. The joint synergy of Yotpo's Reviews, Loyalty, and SMS products facilitated a seamless customer journey, aligning promotions and review requests to boost brand loyalty. Strategic end-of-month SMS bursts and personalized subscriber flows were executed to maximize engagement and conversion.

Result

Significant ROI and Subscriber Growth

→

43% MoM increase in SMS subscribers.

→

41% conversion rate from flash sales.

→

84% conversion rate on welcome flows.

As a result of these efforts, Princess Polly experienced substantial returns from their SMS strategies. Subscriber growth soared by 43% month on month through checkouts and pop-ups. End-of-month SMS campaigns consistently exceeded revenue targets due to high engagement rates. In particular, a recent flash sale achieved a 41% conversion rate and a 73x return on investment from a non-engaged customer segment alone. The integration of SMS into their marketing efforts resulted in an 84% conversion rate on welcome flows. Overall, their SMS marketing not only drove high returns but also solidified customer loyalty and engagement across their eCommerce platform.

Keywords

PRINCESS POLLY

YOTPO SMS

GLOBAL ECOMMERCE

CUSTOMER ENGAGEMENT

GEN Z MARKETING

SMS STRATEGY

BRAND LOYALTY

ROI GROWTH

ONLINE FASHION

MARKETING INTEGRATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no mention of VC funding in the provided company description.

Do they do retargeting?

The description mentions that Yotpo offers multiple ways to engage customers at different stages of their journey, indicating that they use retargeting strategies.

Are they CCPA-compliant?

The company description does not provide any information regarding CCPA compliance.

Do they do marketing automation?

The company offers services like campaigns, Email & SMS marketing, and automated personalization at scale.

Do they have fortune 500 clients?

The company description mentions major brands as customers, but it doesn't specifically state if they have Fortune 500 clients.

Do they help optimize marketing mix?

The company provides a platform to track performance and take actions for optimization, indicating they help with marketing mix.

Have they existed more than 5 years?

The company description does not provide any information about when the company was founded.

Do they prove effectiveness with data?

The description indicates the company provides data-driven recommendations and performance tracking.

Do they help acquire and retain customers?

The company provides loyalty, SMS marketing, reviews, and subscriptions services which are designed to help acquire and retain customers.

Are they a content personalization solution?

The company provides email experiences, AI-driven displays of reviews, and customizable galleries which involve content personalization.

Do they specifically offer email and SMS marketing services?

The description explicitly mentions that email and SMS marketing services are part of their product offerings.

Are they a CDP that segments and acts on customer data and behavior?

The company description suggests that they collect and utilize customer data, offer targeted, personalized experiences and provide customer profiling which are part of CDP functionality.

YotPo has not completed The Blurbs 20 Questions.

YotPo

Website

Add to List