They provide asoftware platform that helps businesses grow by improving their interactions with customers; they use advanced AI to analyze consumer data and predict their intentions, personalizing experiences and promoting growth.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Adapting Post-Cookie Challenges
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Complex automotive market pressures
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Necessity to adapt to post-cookie era
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Critical need for user journey insights
Renault Poland faced significant challenges in an increasingly complex automotive sector, compounded by the impending demise of third-party cookies. Amid inflationary pressures, the company needed to pivot their advertising strategy to adapt to acookie-less environment. The primary issues were understanding the user's position within the customer journey, identifying prospects ready for apurchase, and delivering omnichannel, personalized messages to convert online interactions to test drives.
2.
Task
Leveraging First-Party Data Effectively
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Use first-party data efficiently
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Understand and track customer journey
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Deliver personalized, omnichannel messages
Renault Poland's main objectives were to utilize their first-party data beyond just website interactions for advertising campaigns. They needed to develop astrategy that would effectively understand and track the customer journey, identify ready-to-purchase prospects, and deliver personalized messages across various channels to increase conversions. This required arobust system to categorize and segment their audience to optimize media spend and enhance user experience.
3.
Action
Advanced Segmentation Strategy
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Real-time scoring and AI use
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Engagement level segmentation
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Continuous measurement and real-time adjustments
Renault partnered with Zeta Global to leverage its advanced real-time scoring and AI technology for audience segmentation. They categorized engagement levels into low, medium, and high to deliver tailored messages based on audience interests and engagement levels. These segmented audiences were then used for retargeting across programmatic, search, and social channels. Continuous measurement and real-time adjustments based on data insights ensured optimization. This approach maximized efficiency and effectiveness, driving up conversions and enhancing user experience.
4.
Result
Increased Conversions and Reduced Costs
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14% increase in conversion rate
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Significant decrease in cost per conversion
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Higher engagement and customer satisfaction
The collaboration resulted in remarkable outcomes for Renault. There was a14% increase in the conversion rate, exceeding the initial target of 10%. Additionally, costs per conversion decreased significantly. The successful use of first-party data for retargeting campaigns, along with advanced segmentation and personalized messaging, allowed Renault to navigate the challenges presented by the post-cookie era effectively, yielding higher engagement and customer satisfaction.
Keywords
FIRST-PARTY DATA
POST-COOKIE ADVERTISING
AI TECHNOLOGY
CUSTOMER JOURNEY
OMNICHANNEL MARKETING
CONVERSION RATE
COST PER CONVERSION
AUDIENCE SEGMENTATION
PREDICTIVE AI
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
Zeta Global is a VC funded company.
Do they do retargeting?
They offer retargeting as part of their marketing toolkit to help companies re-engage with customers.
Are they CCPA-compliant?
Based on the information on their privacy policy, they are CCPA compliant.
Do they do marketing automation?
Marketing automation is part of their offered services to enable firms deliver effective campaigns.
Do they have fortune 500 clients?
Their website mentions that they work with Fortune 500 companies.
Do they assist in buying of media?
Zeta Global provides media buying services as part of its marketing offerings.
Do they help optimize marketing mix?
They offer services for optimizing the marketing mix, including data-driven insights.
Have they existed more than 5 years?
Zeta Global was founded in 2007, meaning they have been in operation for more than five years.
Do they prove effectiveness with data?
Zeta Global emphasizes the use of data analytics to prove the effectiveness of its services and drive marketing outcomes.
Do they help acquire and retain customers?
Zeta Global offers services designed to help businesses acquire, engage, and retain customers.
Are they a content personalization solution?
Zeta Global has services that allow for personalized content based on customer data.
Do they specifically offer email and SMS marketing services?
Email and SMS marketing services are part of their digital marketing services.
Are they a CDP that segments and acts on customer data and behavior?
Zeta Global positions itself as a customer data platform (CDP) that uses AI to analyze, segment, and act on customer data and behavior.
Zeta Global has not completed The Blurbs 20 Questions.
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