Thirty Madison & Iterable
Thirty Madison sought to improve engagement and personalization in its healthcare services, but faced operational inefficiencies and struggled to leverage data with its new marketing platform, Iterable.
They aimed to integrate Iterable’s API to streamline operations, improve automation, and implement a reactivation program targeting dormant users to boost engagement and revenue.
The integration of Iterable’s API enabled Thirty Madison to save 15 hours per week through efficient campaign management and automation. Additionally, they leveraged Iterable’s AI-driven capabilities to personalize reactivation efforts, sending timely messages to dormant users.
Thirty Madison saw a 2% improvement in Net Dollar Retention (NDR) in the first month, increasing to 9% after five months. Their reactivation rate also improved by 5%, contributing significantly to revenue growth through better user engagement.
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