Customer Data Platform (CDP)

Iterable

"Automates multi-channel marketing for better customer engagement."

Add to List

Updated 4 months ago

This company helps you automate marketing messages across multiple channels like email, mobile, and web using real-time data. It allows you to create personalized customer journeys and campaigns that adapt dynamically, improving the relevance and timing of your outreach.

Engage with Iterable

Similar Vendors

Primary Vertical

Customer Data Platform (CDP)

Iterable Stated Claims

These are public claims Blurbs AI believes to have been made by Iterable.

customer-centric approach

Iterable claims that its platform is designed to build one-on-one relationships with each customer using real-time data for individualized messaging.

harmonized cross-channel experience

Iterable claims that its platform connects with customers across web, email, SMS, in-app, and more channels to deliver thoughtful, harmonized experiences.

dynamic automated journeys

Iterable claims that its platform enables creating automated journeys that dynamically respond and adapt to customers' signals in real-time.

BlurbSTAR Case Study

Thirty Madison & Iterable

Effective API integration drastically boosted user engagement.

30%

Increase in average open rates with AI-driven optimization.

45%

Email campaigns result in significant improvements in user engagement.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Thirty Madison sought to improve engagement and personalization in its healthcare services, but faced operational inefficiencies and struggled to leverage data with its new marketing platform, Iterable.

Task

They aimed to integrate Iterable’s API to streamline operations, improve automation, and implement a reactivation program targeting dormant users to boost engagement and revenue.

Action

The integration of Iterable’s API enabled Thirty Madison to save 15 hours per week through efficient campaign management and automation. Additionally, they leveraged Iterable’s AI-driven capabilities to personalize reactivation efforts, sending timely messages to dormant users.

Result

Thirty Madison saw a 2% improvement in Net Dollar Retention (NDR) in the first month, increasing to 9% after five months. Their reactivation rate also improved by 5%, contributing significantly to revenue growth through better user engagement.

Keywords

AI MARKETING

CUSTOMER ENGAGEMENT

REACTIVATION CAMPAIGN

PERSONALIZATION

ITERABLE API

NET DOLLAR RETENTION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Iterable has raised substantial funds from venture capitalists to support its growth and development.

Do they do retargeting?

Iterable provides tools to help with retargeting and re-engagement campaigns across various channels.

Are they CCPA-compliant?

Iterable has implemented measures to ensure compliance with the California Consumer Privacy Act (CCPA).

Do they do marketing automation?

Iterable specializes in marketing automation, helping companies create automated customer journeys.

Do they have fortune 500 clients?

Iterable has mentioned serving leading global brands, which likely includes Fortune 500 clients.

Do they help optimize marketing mix?

Iterable offers tools and insights to optimize marketing strategies across various channels.

Have they existed more than 5 years?

Iterable was founded in 2013, making it over 10 years old.

Do they prove effectiveness with data?

Iterable provides analytics and reporting tools to demonstrate the effectiveness of marketing campaigns.

Do they help acquire and retain customers?

Iterable's platform is designed to help with both customer acquisition and retention through personalized messaging.

Are they a content personalization solution?

Iterable offers features for individualized messaging and dynamic content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

Iterable integrates with popular e-commerce platforms like Shopify and Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Iterable provides comprehensive services for both email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

Iterable is more accurately described as a cross-channel marketing platform rather than a Customer Data Platform (CDP). While it does handle segmentation and personalization, CDPs typically have a wider range of data integration capabilities.

Iterable has not completed The Blurbs 20 Questions.

Iterable

Website

Add to List