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Decile

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"E-commerce analytics for customer insights and growth."

Case Study
Frequently Asked Questions
This company provides tools for e-commerce brands to understand their customers better. It offers data-driven insights to improve customer retention and predict future buying behavior. The platform consolidates customer data, creates detailed personas, and identifies key customer segments to enhance targeting and campaigns. Businesses can sync insights across marketing platforms and refine their strategy in real-time.
Decile Stated Claims
These are public claims Blurbs AI believes to have been made by Decile.
Unique Personalized Outreach
Decile claims to offer a unique personalized outreach by combining customer analytics with custom brand personas, providing a 360-degree view.
Advanced Predictive Analytics
Decile claims to provide the most accurate predictive lifetime value tool, helping to forecast future customer value in real-time.
Powerful Customer Insights
Decile claims to enhance customer loyalty by understanding preferences with detailed analytics and bespoke AI-generated personas.
CUSTOMER DATA PLATFORM
AUDIENCE SEGMENTATION TOOLS
DATA-DRIVEN MARKETING STRATEGIES
CUSTOMER LIFETIME VALUE ANALYSIS
MARKETING ANALYTICS SOLUTIONS
ETAIL WEST 2025
PREDICTIVE ANALYTICS
CUSTOMER DATA ENRICHMENT
AI-POWERED SEGMENTATION
SHOPIFY INTEGRATION
CUSTOM BRAND PERSONAS
DATA-DRIVEN MARKETING INSIGHTS
CUSTOMER LIFECYCLE MANAGEMENT
CRM ENHANCEMENT
BlurbSTAR Case Study
Ramy Brook & Decile
Increased acquisition and reduced costs through data-driven strategies.
28%
Decrease in Customer Acquisition Costs YoY
45%
Increase in Customer Acquisition YoY
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Balancing Acquisition and Costs
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Rising acquisition costs with ad spend.
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Seeking growth without increased budgets.
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Struggling to meet acquisition targets.
Ramy Brook, a renowned luxury fashion brand, was facing challenges in meeting its aggressive customer acquisition goals without increasing the marketing budget. The company saw a rise in customer acquisition costs after elevating their advertising spend, which placed a strain on financial resources. Faced with consistently high costs, delivering growth in customer volume without surging expenses became a pressing challenge. The existing methods were insufficient, prompting Ramy Brook to seek effective, data-driven solutions to optimize their marketing strategies without compromising on budgetary constraints.
2.
Task
Optimize Marketing Strategy
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Improve campaign performance metrics.
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Identify key products for focus.
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Optimize product positioning strategies.
To address these challenges, Ramy Brook needed to innovate their existing marketing and customer acquisition strategies by effectively utilizing data insights. The primary task was to identify impactful changes that could be made in advertising methods to enhance campaign performance, meet acquisition goals efficiently, reduce customer acquisition costs (CAC), and increase returns on high lifetime value (LTV) customers. They also focused on refining product offerings and positioning to ensure optimal exposure of high-demand items, termed as 'hero products', in both digital advertising campaigns and on their website.
3.
Action
Data-Driven Optimization with Decile
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Used Decile’s analytics tools.
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Identified underused hero products.
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Shifted focus in ads and website.
Leveraging Decile's sophisticated analytics platforms, Ramy Brook initiated comprehensive data reviews featuring Sequential Purchase and Refunds reports to pinpoint hero products that exhibited strong sales potential but were underutilized. By revising ad campaigns and maximizing the website's strategic display of these hero products, the brand effectively harnessed the power of these underrepresented assets. Decile provided the data insights needed to reorganize Ramy Brook's marketing focus, which included switching from creative-based product positioning to a more data-informed strategy that directly drove campaign success.
4.
Result
Successful Cost-Effective Growth
β†’
45% YoY increase in acquisition.
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28% YoY reduction in CAC.
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Decreased returns and increased high LTV.
After implementing Decile's data-guided changes, Ramy Brook witnessed a transformative improvement in customer acquisition metrics. The company saw a significant 45% year-over-year increase in customer acquisition. Moreover, they realized a 28% reduction in customer acquisition costs, a critical metric for sustainable profit growth. In addition, the refined focus led to a decrease in returns and facilitated the growth of their high lifetime value customer base, fostering long-term profitability. These successes underscored the value of integrating precise data analytics into business strategies, proving the efficacy of Decile's model.
Keywords
RAMY BROOK CASE STUDY
CUSTOMER ACQUISITION STRATEGIES
DECILE ANALYTICS TOOLS
LUXURY FASHION MARKETING
REDUCE CAC
HERO PRODUCTS OPTIMIZATION
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