Are they VC funded?
mParticle is venture-capital funded, having raised over $121 million in funding.
Do they do retargeting?
mParticle enables businesses to retarget customers across different marketing channels based on their behavior and preferences.
Are they CCPA-compliant?
mParticle complies with multiple data privacy regulations, including the California Consumer Privacy Act (CCPA).
Do they do marketing automation?
mParticle enables marketing automation by providing enterprises with data-driven customer insights to automate and personalize their marketing efforts.
Do they have fortune 500 clients?
mParticle's clients include several Fortune 500 companies.
Do they assist in buying of media?
mParticle does not specifically mention offering media buy assistance.
Do they help optimize marketing mix?
mParticle helps in optimizing marketing mix by understanding and acting on customer behavior across different channels and touchpoints.
Have they existed more than 5 years?
mParticle was founded in 2012, so they have been in existence for more than 5 years.
Do they prove effectiveness with data?
mParticle provides businesses with data-driven insights to prove the effectiveness of their efforts.
Do they help acquire and retain customers?
mParticle helps in acquiring and retaining customers by managing customer data and providing insights to engage with those customers effectively.
Are they a content personalization solution?
mParticle allows businesses to personalize their customer experiences across different marketing channels based on the collected customer data.
Do they specifically offer email and SMS marketing services?
While mParticle enables businesses to target and customize marketing messages across various platforms based on customer data, it does not specifically mention offering email and SMS marketing services.
Are they a CDP that segments and acts on customer data and behavior?
mParticle is a customer data platform (CDP) that can take in customer data, segments it, and uses it to activate marketing, analytics, and data warehousing tools.
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