Customer Data Platform

Cordial

"Creates personalized marketing messages across channels."

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Updated 4 months ago

This company helps businesses send targeted marketing messages through email, SMS, and mobile apps. They use data to personalize each message and automate responses based on customer actions. Essentially, they unify all your customer data and communication tools in one place to streamline your marketing efforts.

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Primary Vertical

Customer Data Platform

Cordial Stated Claims

These are public claims Blurbs AI believes to have been made by Cordial.

AI-driven personalization

Cordial claims that its AI-powered platform outshines competitors by enhancing marketer productivity and email value, as recognized by Forrester Wave™.

Unified customer data

Cordial claims to unify and activate customer data in real-time, eliminating the need for a separate customer data platform (CDP).

Cross-channel capabilities

Cordial claims to orchestrate targeted email, SMS, and mobile app marketing without the need for standalone email service providers (ESPs) or point solutions.

BlurbSTAR Case Study

PacSun & Cordial

PacSun migrated email & SMS to Cordial in 38 days.

customer affinity automations launched in 10 weeks

multi-channel automations migrated in 10 weeks

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

PacSun, a leading lifestyle and apparel brand, needed to migrate their email and SMS programs from a legacy ESP to Cordial due to technical issues and messaging limitations. The migration had to be completed quickly to prevent business disruption ahead of retail’s peak season.

Task

PacSun's task was to migrate over 100 automations, including intricate data and robust integrations, within 90 days. This required a solution that provided flexibility, agility, and speed, ensuring the continuity of business-critical messaging programs.

Action

Cordial worked with PacSun to 'lift and shift' dynamic content and message automations. They prioritized ramping batch programs first and built essential automations in priority waves. Cordial used segmentation dictionaries, new Sculpt blocks, and promotional content features to reduce build and send times. Complex data integrations, such as the customer loyalty welcome program, were addressed using webhooks.

Result

The migration was successfully completed ahead of the 90-day target. Cordial fully migrated the first wave of 43 multi-touch automations in 10 weeks and launched 77 ramp emails and 85 email + SMS touches. This seamless transition enabled PacSun to continue their messaging strategy without major disruptions, resulting in a more reliable and efficient system.

Keywords

EMAIL MIGRATION

SMS MARKETING

DYNAMIC CONTENT

CUSTOMER LOYALTY

DATA INTEGRATIONS

RETAIL PEAK SEASON

MARKETING AUTOMATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The provided information does not indicate whether Cordial is VC funded or not.

Do they do retargeting?

The specific services listed include cross-channel messaging, CDP, and journey orchestration but do not mention retargeting.

Are they CCPA-compliant?

The provided information does not explicitly state whether they are CCPA-compliant.

Do they do marketing automation?

They automate personalized messages and orchestrate campaigns, indicating they provide marketing automation services.

Do they have fortune 500 clients?

The information does not specify if they have Fortune 500 clients.

Do they help optimize marketing mix?

They help in campaign orchestration and personalization which are integral to optimizing the marketing mix.

Have they existed more than 5 years?

The provided information does not indicate how long Cordial has been in existence.

Do they prove effectiveness with data?

They mention using data to generate high-performing programs and strategies and claim to return 8x higher revenue per message.

Do they help acquire and retain customers?

Their services like customer data platform, personalization, and cross-channel messaging contribute to both customer acquisition and retention.

Are they a content personalization solution?

They offer personalization as part of their services.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The provided information suggests they integrate with various solutions but does not specify Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

They offer cross-channel messaging, which includes email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

They provide a customer data platform (CDP) that unifies and activates customer data.

Cordial has not completed The Blurbs 20 Questions.

Cordial

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