Customer Data Platform

ActionIQ

"Turns customer data into profitable action"

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Updated 3 months ago

ActionIQ empowers both technical and business teams, providing them a platform to gain insights and actions from customer data without waiting for IT. It optimizes marketers' targeting strategy through advanced segmentation and modeling, reduces customer acquisition costs and provides a user-friendly interface to control real-time access to customer data.

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Primary Vertical

Customer Data Platform

COMPOSABLE CDP

CUSTOMER 360

JOURNEY ORCHESTRATION

AUDIENCE SEGMENTATION

BlurbSTAR Case Study

Global Retailer & ActionIQ

Harnessed data for superior customer experiences.

500+

Stores Integrated

1000x

More Data Utilized

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Challenging Market Forces

A global, multi-banner retailer with more than $5B in annual revenue, 500+ stores, web, and mobile properties, was facing severe market challenges. The issues included rising customer acquisition costs and flat or declining customer lifetime value. These challenges necessitated an urgent need to revamp their marketing strategies to ensure continued business growth.

Task

Needed Modern Technological Overhaul

The retailer's primary objective was to modernize its campaign tools and marketing technology. This required implementing a new system that supported agile, data-centric processes crucial for deploying successful personalization initiatives. The goal was to enable a more efficient and impactful customer engagement strategy by harnessing advanced data capabilities.

Action

Implemented a New CDP

To address these challenges, the retailer decided to leverage a new Customer Data Platform (CDP). This CDP served as a centralized hub, enabling business users to orchestrate personalized brand experiences in real time across multiple channels. By transitioning from legacy systems to modern marketing technology, the retailer empowered its business users with self-service access to customer data, analytics, and cross-channel orchestration capabilities.

Result

Drove Superior Customer Experiences

The implementation of the new CDP significantly streamlined the retailer's marketing operations. As a result, they increased their speed-to-market, reduced IT costs, and utilized 1000x more data for personalization. These improvements led to the retailer achieving double-digit growth by providing superior, personalized customer experiences, ultimately navigating the market pressures successfully.

Keywords

CUSTOMER DATA PLATFORM

PERSONALIZATION INITIATIVES

MODERN MARKETING TECHNOLOGY

REAL-TIME ORCHESTRATIONS

SUPERIOR CUSTOMER EXPERIENCES

DOUBLE-DIGIT GROWTH

MARKET CHALLENGES

DATA-CENTRIC PROCESSES

SELF-SERVICE ACCESS

CROSS-CHANNEL ORCHESTRATION

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

ActionIQ has received funding from major venture capital.

Do they do retargeting?

The information available on their website does not mention retargeting specifically.

Are they CCPA-compliant?

They have a dedicated web page about CCPA and mention they are compliant.

Do they do marketing automation?

They offer services that allow automating marketing tasks and workflows.

Do they have fortune 500 clients?

Their client list includes Fortune 500 companies like Verizon and Pandora.

Do they assist in buying of media?

The services they offer as listed on their website do not include media buying.

Do they help optimize marketing mix?

They provide 'Advanced marketing optimization' service which aims to help in optimizing marketing strategy.

Have they existed more than 5 years?

ActionIQ, Inc. was founded in 2014.

Do they prove effectiveness with data?

According to their homepage, they provide marketers with the ability to test, learn, and measure impact across all marketing investments.

Do they help acquire and retain customers?

According to their homepage, ActionIQ helps brands acquire, retain, and engage customers and members by delivering personalized experiences at scale.

Are they a content personalization solution?

Their Customer Data Platform is used for personalized marketing.

Do they specifically offer email and SMS marketing services?

ActionIQ allows marketers to orchestrate multi-channel campaigns and real-time, personalized customer experiences across email, site and in app.

Are they a CDP that segments and acts on customer data and behavior?

ActionIQ claims to be a leading customer data platform, powering personalized experiences by harnessing enterprise data.

ActionIQ has not completed The Blurbs 20 Questions.

ActionIQ

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