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Ometria

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"Retail-focused customer and data integration platform."

Case Study
Frequently Asked Questions
This solution provides retail brands with a platform to gather, manage, and analyze customer data, enabling businesses to tailor marketing efforts across various channels such as email, SMS, and social media. It enhances customer experiences by using insights and data-driven strategies to personalize interactions, improve customer retention, and increase revenue. This platform is designed specifically for retail marketing teams seeking to effectively manage customer relationships.
Ometria Stated Claims
These are public claims Blurbs AI believes to have been made by Ometria.
Increased customer repeat rates
Ometria claims that their platform has increased customer repeat rates by 18% through personalized experiences across multiple channels.
Enhanced audience management
Ometria claims that they enable clients to manage, execute, and sync audiences across email, SMS, and social with ease.
Growth in email revenue
Ometria claims that their predictive tools contribute to a 56% growth in email contributions to online revenue year over year.
EMAIL MARKETING AUTOMATION
CUSTOMER DATA PLATFORM
RETAIL MARKETING PERSONALIZATION
OMNICHANNEL CAMPAIGN MANAGEMENT
PREDICTIVE CUSTOMER ANALYTICS
ETAIL WEST 2025
RETAIL CUSTOMER DATA PLATFORM
CROSS CHANNEL EXPERIENCE ORCHESTRATION
AI POWERED PERSONALIZATION
PREDICTIVE SEGMENTATION
CUSTOMER INSIGHT AND ANALYTICS
EMAIL AND SMS MARKETING
ECOMMERCE INTEGRATION
BlurbSTAR Case Study
Steve Madden & Ometria
Ometria enhances Steve Madden's customer understanding and engagement significantly.
27%
Repeat rate
33%
Increase in lead conversion
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Integrating Online and Offline Data
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Globally recognized fashion brand.
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Challenge: integrating offline and online data.
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Need for enhanced customer understanding.
Steve Madden, a leading fashion brand recognized globally, faced the challenge of deeply understanding its customer base to create more engaging and unified experiences. As a brand with a strong retail and online presence, they required a solution that could seamlessly integrate data from both domains. The fashion industry moves rapidly, and consumer preferences can shift quickly, necessitating a robust customer data platform. The brand was looking to connect insights across 200 stores and various online channels to better tailor its marketing efforts.
2.
Task
Centralizing Customer Data Insights
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Deploying Ometria’s CDXP solution.
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Unifying 13 data feeds into one.
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Enhancing full customer lifecycle view.
Steve Madden partnered with Ometria to deploy a Customer Data and Experience Platform (CDXP) that could unify their customer data insights. The task was to stitch together 13 diverse data feeds from over 200 retail outlets and the online marketplace into one accessible interface. By enabling a complete view of the customer lifecycle, they aimed to bridge the gap between online and offline customer behaviors. This integration was crucial for them to orchestrate targeted marketing campaigns and achieve a consolidated understanding of their diverse customer base.
3.
Action
Executing Cross-Channel Campaigns
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Utilizing Ometria for cross-channel marketing.
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Gaining insights into customer preferences.
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Flexible campaign management across platforms.
With Ometria's platform, Steve Madden was able to orchestrate and execute highly personalized and consistent campaigns across email, SMS, push, and social channels from a single interface. The ease of managing and syncing audiences meant they could immediately start tailoring marketing initiatives that resonated with their customers. By leveraging Ometria’s CDXP, the marketing team gained invaluable insights into customer behavior and preferences, allowing them to execute strategies that engaged customers effectively across all touchpoints, ensuring that Steve Madden's message was both unique and compelling.
4.
Result
Boosted Customer Engagement Metrics
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27% increase in repeat rates.
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15% lift in customer reclamation.
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33% boost in lead conversion.
The implementation of Ometria's CDXP resulted in significant improvements for Steve Madden. Key performance metrics showed a 27% repeat rate, a 15% lift in winning back customers, and a 33% increase in lead conversion. These results demonstrated the power of integrating customer data with actionable insights across multiple marketing channels. The ability to manage and analyze customer data with Ometria not only improved the marketing effectiveness but also enhanced customer loyalty and satisfaction by delivering personalized experiences tailored to their buying habits.
Keywords
STEVE MADDEN
OMETRIA
CUSTOMER DATA PLATFORM
MARKETING CAMPAIGN
FASHION RETAIL
CUSTOMER ENGAGEMENT
CROSS-CHANNEL MARKETING
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