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Simon Data

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"Data-driven marketing personalization and analytics tool."

Case Study
Frequently Asked Questions
This company offers tools to unify customer data and create personalized marketing experiences. It allows marketers to access data from multiple sources in real time, craft targeted campaigns, and analyze customer interactions. By integrating with various platforms, the solution helps businesses boost customer engagement and optimize marketing return on investment through actionable insights and advanced segmentation.
Simon Data Stated Claims
These are public claims Blurbs AI believes to have been made by Simon Data.
Unifies all customer data
Simon Data claims that it provides easy access to all customer data, allowing better understanding and personalized marketing.
Real-time personalized marketing
Simon Data claims that it ensures real-time personalization across all touchpoints, enhancing unique customer experiences.
End-to-end strategic support
Simon Data claims that it offers strategic and technical support focusing on driving customer lifetime value growth.
CUSTOMER PERSONALIZATION
IDENTITY RESOLUTION
DATA INTEGRATION
REAL-TIME DATA SYNC
PREDICTIVE INSIGHTS
CUSTOMER EXPERIENCE ORCHESTRATION
BlurbSTAR Case Study
Simon Data & Tecovas
Simon Data boosts Tecovas' abandoned cart revenue 370%.
83%
Increase in audience reach for abandoned browse
370%
Increase in abandoned cart email revenue
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1.
Situation
Anonymous Shoppers Remain Unreachable
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Challenge identifying anonymous website visitors.
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Limited reach for re-engagement campaigns.
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Lost revenue from untracked potential customers.
Tecovas, a rapidly growing Western brand, faced a critical challenge in increasing its revenue by engaging customers who abandon carts. Their inability to identify anonymous users meant losing potential sales opportunities. Customers often abandon carts due to distractions or indecision, and Tecovas' marketing team found it difficult to reengage these prospects, as they relied solely on their Email Service Provider (ESP) for tracking authenticated users. Limited campaign reach and engagement affected their ability to connect with customers who had shown genuine interest but left without purchasing.
2.
Task
Enhance Cart Abandonment Strategy
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Integrate a robust identity solution.
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Expand the ability to recognize buyers.
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Improve personalization for marketing campaigns.
To tackle the issue of lost potential through cart abandonment, Tecovas needed a solution to convert anonymous users into known profiles. The task was clear: extend campaign reach and recapture lost revenue by identifying anonymous visitors. To achieve this, Tecovas required technology that could seamlessly integrate with their existing systems. The primary objectives were to enhance their identity resolution capabilities to convert more browsers into buyers, maintain privacy compliance, and increase overall effectiveness of their omnichannel marketing strategies, including email and SMS platforms.
3.
Action
Deploy Simon’s Identity+ Features
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Integrated Simon’s Identity+ for better tracking.
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Extended reach of marketing campaigns.
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Enabled personalized and timely communications.
Tecovas partnered with Simon Data to overcome their challenges using the Identity+ solution. This powerful tool allowed them to identify and link anonymous web behavior with existing customer profiles. By implementing Simon's Identity+ web tag on their site, Tecovas connected unauthenticated user activities to known profiles, greatly extending the range of their targeted campaigns. By integrating Simon with their existing email and SMS platforms, Tecovas delivered personalized, timely communications to those who abandoned their carts, optimizing messages based on customer behavior, and enhancing privacy compliance throughout.
4.
Result
Dramatic Revenue and Engagement Boost
→
370% increase in abandoned cart revenue.
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83% increase in audience reach.
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Expanded campaign diversity and effectiveness.
As a result of utilizing Simon Data's Identity+ solution, Tecovas witnessed a remarkable 370% increase in email revenue from cart abandonment and an 83% increase in their audience reach for abandoned browse campaigns. Their newfound ability to construct personalized marketing strategies significantly improved customer engagement and conversion rates. Additionally, enhancements in segmentation and engagement through SMS and emails resulted in 29% increase in audience reach for abandoned carts. These results drove Tecovas to expand their efforts into other areas, such as abandoned category and checkout campaigns, watching continued success and promising growth.
Keywords
ANONYMOUS USERS
CART ABANDONMENT
IDENTITY RESOLUTION
PERSONALIZED MARKETING
CUSTOMER ENGAGEMENT
ABANDONED CART REVENUE
SIMON DATA
TECOVAS
EMAIL CAMPAIGNS
SMS MARKETING
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