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Tealium

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"Real-time data activation for personalized marketing."

Case Study
Frequently Asked Questions
This company offers tools for marketers to collect, manage, and utilize customer data in real-time. The platform enhances data quality, provides predictive insights, and integrates seamlessly with existing marketing tools. It ensures data privacy and empowers businesses to deliver personalized customer experiences across various industries, using a wide array of integrations for comprehensive data-driven decision making.
Tealium Stated Claims
These are public claims Blurbs AI believes to have been made by Tealium.
Real-time customer data insights
Tealium claims that it can intelligently delight customers by collecting, enriching, and activating data in real-time.
Flexible integration capabilities
Tealium claims that over 1300 turnkey integrations allow quick, effective system and data connections without sacrifice.
Enterprise data security assurance
Tealium claims to unlock true data value with security and compliance, ensuring customer privacy and data insights.
CUSTOMER DATA PLATFORM
CDP
BlurbSTAR Case Study
L’Oréal & Tealium
Tealium's CDP transformed L'Oréal's digital customer experience.
22.22%
Conversion rate significantly improved
55.08%
Click-through rate increase
1.
Situation
Digital Transformation Ambitions Realized
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Leader in beauty industry modernizes digital infrastructure.
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Unified data needed for omnichannel excellence.
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Disparate data from multiple channels posed challenges.
L’Oréal, a leader in the global beauty industry, embarked on a journey to modernize their digital infrastructure, seeking to bridge the physical, digital, and virtual worlds. The goal was to revolutionize customer experiences by integrating data science and technology into their customer experience (CX) strategy. The challenge involved managing disparate data from online and in-store channels, thereby necessitating an advanced customer data platform (CDP) to unify data and accelerate their first-party data strategy.
2.
Task
Unifying Customer Data for Strategic Advantage
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Tealium CDP chosen for data unification.
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Real-time interaction analysis was key.
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Aimed for personalized, timely customer communications.
To achieve their digital transformation goals, L’Oréal partnered with Tealium to utilize their Customer Data Platform (CDP). The task involved consolidating diverse customer data into a single, unified source of truth. This unification was crucial to enabling real-time customer interaction analysis, driving more informed and confident marketing decisions. The overarching objective was to deliver highly personalized and timely customer interactions that align with L’Oréal’s innovation-focused strategy.
3.
Action
Leveraging Tealium CDP for Real-Time Insights
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Integrated Tealium CDP for data quality assurance.
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Enhanced media efficiency with dynamic segmentation.
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Real-time response across customer journey initiated.
L’Oréal integrated Tealium's CDP to consolidate customer data, ensuring high data quality and integrity. This empowered the company to create accurate, relevant customer communications and improved media efficiency by developing lookalike audiences and enhancing dynamic segmentation. Tealium’s platform enabled L’Oréal to respond in real time, leveraging trigger-based activation to enhance the customer journey from awareness to purchase.
4.
Result
Remarkable Metrics Redefine Success
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22.22% conversion rate achieved in campaigns.
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Improved click-through rate by 26.25%.
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Monthly activation of over 100,000 customers.
As a result of implementing Tealium’s CDP, L’Oréal achieved a remarkable 22.22% conversion rate in their media campaigns, significantly surpassing industry averages. The click-through rate increased to 55.08%, marking a 26.25% improvement from pre-CDP adoption. Notably, over 100,000 customers are now activated monthly. These outcomes are indicative of L’Oréal's successful digital transformation, cementing their position as a leader in the beauty industry by delivering trusted digital experiences.
Keywords
TEALIUM
L’ORéAL
CDP
DIGITAL TRANSFORMATION
CUSTOMER DATA
REAL-TIME INSIGHTS
CONVERSION RATE
CLICK-THROUGH RATE
CUSTOMER EXPERIENCE
OMNICHANNEL
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