Blurbs Logo
Blurbs Logo My Blurbs

Zeotap

Claim page

"Simplifies customer data management for marketing insights."

Case Study
Frequently Asked Questions
The firm provides an all-in-one platform for managing customer data. It helps marketers gather, organize, and safeguard data, enhancing customer engagement and predicting behaviors. With privacy compliance, the platform supports integrating various data sources and optimizing marketing campaigns across channels effectively.
Zeotap Stated Claims
These are public claims Blurbs AI believes to have been made by Zeotap.
Simple, Commercial Outcomes Fast
Zeotap claims that their 4+4 Framework allows brands to prioritize simple use cases and achieve commercial outcomes in just 8 weeks.
Designed for Marketers
Zeotap claims that their intuitive interface is crafted for marketers, allowing for hands-on use without technical coding skills.
Privacy-First For Europe
Zeotap claims that their platform is conceived in Germany for stringent European regulations, prioritizing privacy above all.
BlurbSTAR Case Study
Zeotap & Virgin Media O2
Zeotap aids Virgin Media O2 in efficient ad targeting.
38%
Increase in Click Rate
43%
Increase in Conversions
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Inaccurate Targeting Led to Waste
→
Inaccurate targeting resulted in advertising waste.
→
Objective: Improve customer targeting efficiency.
→
Goal: Reduce costs and boost conversions.
Virgin Media O2 faced a significant challenge with their digital advertising campaigns due to irrelevant customer targeting. As a result, their advertising budget suffered from inefficiencies, making it hard to achieve the desired business outcomes. The aim was to minimize budget wastage by addressing inaccuracies in customer targeting and ensuring ads reached a more relevant audience. By enhancing the paid acquisition strategy, there was a need to reduce costs per order and boost conversion rates. The goal was to suppress irrelevant customers such as existing buyers, customers not eligible for services, or those who have previously purchased, to enable a more effective allocation of resources and increase the relevance of their digital campaigns.
2.
Task
Refine and Suppress Campaign Targets
→
Collaborate with Zeotap to optimize targeting.
→
Suppress existing users to focus on new.
→
Create audience segments from multiple data sources.
The task for Virgin Media O2, in collaboration with Zeotap, was to precisely target the right customers in their digital advertising. This involved the suppression of existing customers from campaigns to avoid redundancy, thus freeing up budget space for acquiring new customers. The emphasis was on creating specific audience segments based on data collected from various sources. Zeotap's Customer Data Platform (CDP) played a crucial role by stitching together customer profiles from different data silos such as web, mobile, and cable, and ensuring that only potential new customers or upsell opportunities were targeted. The task required effectively excluding non-converting customers from channels like Google Search, Facebook, and Instagram to enhance the precision of ad delivery.
3.
Action
Implement Audience Suppression Strategy
→
Utilize Zeotap's CDP for data integration.
→
Identify and suppress non-target segments.
→
Reallocate budget to promising audiences.
Virgin Media O2 executed a focused ad targeting strategy using Zeotap CDP's capabilities to unify and analyze their customer data comprehensively. The process began with integrating customer information from various silos, followed by creating a holistic view of individual customer profiles. These profiles helped in identifying customer segments to suppress from active advertising channels. Virgin Media O2 then used data-driven insights to streamline their ad efforts, efficiently excluding existing customers from their campaigns across platforms such as Facebook and Google Ads. This approach facilitated reallocating the budget towards more promising customer segments, leading to smarter spending and improved campaign outcomes. The suppression strategy enabled Virgin Media O2 to reduce costs effectively and enhance conversion rates.
4.
Result
Significant Cost Savings and Conversion Boost
→
£1 million saved on advertising costs.
→
70% of existing users suppressed.
→
Conversion rate improved by 43%.
The strategic implementation of Zeotap's audience suppression capabilities resulted in substantial benefits for Virgin Media O2. Over the course of a year, the company saved £1 million in their paid advertising budget. Additionally, by removing up to 70% of existing customers from their promotion efforts, Virgin Media O2 saw a 37% decrease in cost per order. These cost savings facilitated an increase in the conversion rate by reinvesting in higher-yield campaigns, with the conversion rate climbing up to 43%. The elimination of irrelevant targets allowed Virgin Media O2 to allocate their resources more efficiently, ensuring that their campaigns were more impactful and relevant to potential new customers, achieving their marketing and financial goals.
Keywords
ZEOTAP CDP
VIRGIN MEDIA O2 CASE STUDY
AUDIENCE SUPPRESSION
CUSTOMER DATA PLATFORM
DIGITAL ADVERTISING EFFICIENCY
The Blurbs 20
20 Frequently Asked Questions
Zeotap has not completed The Blurbs 20 Questions.
Back to Top
Zeotap
Website
© 2025 Blurbs
Privacy Policy